Lưu trữ The Outbox Company - The Outbox Company Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism. Fri, 19 Dec 2025 07:38:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://the-outbox.com/wp-content/uploads/2022/08/cropped-Outbox_Logo_favicon-32x32.png Lưu trữ The Outbox Company - The Outbox Company 32 32 Vietnam’s State of Travel H1 – 2023 https://the-outbox.com/product/vietnam-tourism-in-the-first-half-of-2023/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-tourism-in-the-first-half-of-2023 Thu, 17 Aug 2023 03:00:13 +0000 https://the-outbox.com/?post_type=product&p=10664 In the initial half of 2023, Vietnam’s tourism sector saw a robust resurgence, with international tourist arrivals reaching 5.6 million, accounting for 65.7% of the 2019 figures. Despite the challenges of inflation and escalating living expenses, travel demand is still high. The pace of recovery in Vietnam’s tourism sector has outstripped projections, offering a more optimistic outlook for the achievement of the 2023 target of attracting 8 million international tourists.

Nonetheless, there are still hurdles to overcome in Vietnam’s tourism sector, including high travel expenses, restricted aviation connectivity, and a yet-to-be-fully-recovered Chinese market.

The “Vietnam's State of travel H1 - 2023” report provides a comprehensive analysis of the performance of Vietnam’s tourism industry from both supply and demand perspectives. It also includes a comparative assessment of Vietnam’s recovery efforts relative to other regional destinations.

Language: English

What you will learn from this report

1. Recovery of the tourism market
2. Outcome of the travel supply chain operations
3. Travel behavior of Vietnam tourists

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]]> Vietnam Tourism Outlook 2023 https://the-outbox.com/product/vietnam-tourism-outlook-2023/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-tourism-outlook-2023 https://the-outbox.com/product/vietnam-tourism-outlook-2023/#respond Tue, 28 Mar 2023 06:21:29 +0000 https://the-outbox.com/?post_type=product&p=8899 The pandemic crisis has paralyzed the tourism of many countries in the world during the period 2020 - 2021, so many countries in the world, including Vietnam, are not only expecting a positive recovery in 2022. After two long years of the pandemic and the first year of the recovery process, the response of the government in general and businesses in particular shows that the market and authorities are learning to deal with the pandemic and adapt to the 'new' normal. As a result, domestic and international tourism in Vietnam experienced a significant recovery in 2022 from the historic low recorded in 2021. 

The Vietnam Tourism Outlook Report summarizes the big picture of Vietnam's domestic and foreign tourism in 2022, A YEAR OF AN EXCITING BUT CAUTIOUS TOURISM RESTART. With the data and insights from the report, Outbox aims to find some important insights to help businesses have more pieces in the journey of understanding customer insights.  

According to research data from the Vietnam Tourism Outlook Report, travel agencies and tourism destinations gain a panoramic view and a better understanding of tourists' behavior to create new experiences - an extraordinary experience for products and services provided to tourists. And above all, timely prepare better plans, and make appropriate decisions to develop business for business in the bustling summer tourism period of 2023. 

Language: English

What you will learn from this report

  1. The lookback - Overview of Vietnam’s tourism industry 2022 
  2. Travel trends for 2023
  3. Market recovery prediction 2023

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]]> https://the-outbox.com/product/vietnam-tourism-outlook-2023/feed/ 0 Vietnam Outbound Travel 2022 https://the-outbox.com/product/vietnam-outbound-travel-2022/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-outbound-travel-2022 https://the-outbox.com/product/vietnam-outbound-travel-2022/#respond Tue, 29 Nov 2022 06:15:53 +0000 https://the-outbox.com/?post_type=product&p=6221 The COVID-19 pandemic brings Vietnam outbound travel to a standstill. As this unpreceded situation happened, it not only severely hit the tourism industry, but also caused a sudden shock in the traveler’s community. The recovery in outbound tourism follows a weak 2020 and 2021, where lower traveler confidence and strict COVID-19 measures saw numbers shrink to a fraction of what they were in 2019. However, with restrictions now eased, and confidence returning, projections for 2022 and beyond are much brighter.

Vietnam Outbound Travel Insight Report investigates pre-trip travel preferences, planning behavior, spending behavior, and especially overseas travel behaviors of Vietnamese tourists post-COVID-19. With those data and insights from the report, Outbox aims to explore some of the latest changes in overseas travel behaviors of Vietnamese tourists post-COVID-19 by the recent survey conducted among 900 samples of adults with average age distribution from 18 - 55 who traveled overseas in the last nine months.

From there, travel businesses and tourist destinations can have the basis and understanding of the Vietnamese Outbound Traveller behavior when resuming tourism activities in 2023, and preparing, making smarter decisions for the upcoming summer tourist season to grow your business.

What you will learn from this report
Vietnam Outbound Travel Insight Report has 4 main groups:
1. Unprecedented Pent-Up Demand Drives Outbound travel recovering faster than forecast
2. How Vietnamese Travelers reconnected with Outbound Travel
3. Where did the Vietnamese Outbound Travel before and after Covid
4. What will the Post-COVID Vietnamese Outbound Travel look like

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]]> https://the-outbox.com/product/vietnam-outbound-travel-2022/feed/ 0 Vietnamese Travel Sentiment Snapshot, 06-09/2022 period https://the-outbox.com/product/vietnamese-travel-sentiment-snapshot-06-09-2022period/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-snapshot-06-09-2022period Thu, 30 Jun 2022 00:40:23 +0000 https://the-outbox.com/?post_type=product&p=4262 Following the two surveys on Vietnamese Travel Sentiment conducted in October 2021 and November 2021, Outbox continues to measure Vietnamese Travel Sentiment under the impact of Covid-19 for the 2022 summer travel season in order to provide the tourism industry with a comprehensive view of the changes in Vietnamese travelers over the period

The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” is the outcome of Vietnam Travel Tracker research, which was conducted in May 2022, focusing on investigating the readiness to travel, concerns and preferences of Vietnamese travelers when returning to travel in the 2022 summer travel season.

With those data and insights from the report, Outbox aims to provide an overview of the Vietnamese Travel Market, especially their feelings about the recovery of the domestic market and their travel experience, their concerns when returning to travel, and their international destination preferences. Therefore, capturing the Travel Sentiment Index will help travel businesses and DMOs in Vietnam have the basis to determine the level of readiness to travel of Vietnamese travelers before every peak travel season, so they could prepare better business plans for the upcoming summer travel season.

Language: English

What you will learn from this report

The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” has 3 main sections :

1. Travel state of the domestic market

2. Vietnamese traveler’s concerns when returning to travel

3. International destination preferences

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]]> Vietnamese Travel Behavior – Tet 2022 https://the-outbox.com/product/vietnamese-travel-behavior-tet-2022/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-behavior-tet-2022 https://the-outbox.com/product/vietnamese-travel-behavior-tet-2022/#respond Sat, 23 Apr 2022 03:07:38 +0000 https://the-outbox.com/?post_type=product&p=4652 Vietnamese Travel Behavior Tet 2022 report is the first module in Vietnam Travel Tracker research conducted in March 2022, focusing on investigating pre-trip travel preference, planning and booking behavior, and spending behavior of Vietnamese travelers.

With those data and insights from the report, Outbox aims to provide an overview of Vietnamese travelers, especially their travel behavior during the peak Tet tourist season. From there, travel businesses and tourist destinations can have the basis as well as the understanding of the Vietnamese’ travel behavior when resuming tourism activities in 2022, and preparing for the upcoming summer tourist season.

Language: English

What you will learn from this report

Vietnam Travel Behavior Tet 2022 report has 3 main groups:

1. Travel preference
2. Planning and booking behavior
3. In-destination travel behavior

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]]> https://the-outbox.com/product/vietnamese-travel-behavior-tet-2022/feed/ 0 Vietnamese travel sentiment report https://the-outbox.com/product/vietnamese-travel-sentiment-report-2/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-report-2 Sat, 22 Jan 2022 01:26:43 +0000 https://the-outbox.com/?post_type=product&p=4259 Reality has shown that, under the impact of Covid-19, the perception and behaviour of travellers have changed over time to adapt and build the “new normal” in all activities in life. These changes take place in short and continuous cycles following the evolution of the pandemic, therefore, tracking changes in behaviour and mindset of travellers over time helps businesses in the industry better understand the changes and readiness of travellers in this new normal period.

Realising the importance of traveler’s sentiment index for the return of travel, Outbox conducted the report “Vietnamese Travel Sentiment” to analyse the changes in the readiness and perception of Vietnamese travellers towards traveling activities after a long pause as well as the travellers profile of different generations.

With the new brand positioning focusing on optimal and authentic data analysis and research solutions, we believe that often tracking the index about the change of both travellers and businesses will become the important trends for the tourism industry in the path of rebound more sustainable in the future.

Language: English

What you will learn from this report

  1. Vietnamese travellers profile in the next new normal
  2. Vietnamese Travel Sentiment

Bài viết Vietnamese travel sentiment report đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> Insight Snapshot Vietnamese Travel Behaviors – Summer 2021 https://the-outbox.com/product/vietnamese-travel-behavior-summer2021/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-behavior-summer2021 Mon, 30 Aug 2021 01:34:22 +0000 https://the-outbox.com/?post_type=product&p=4260 Vietnam Tourism Trends 2021 report is published by The Outbox Company - a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

Insight Snapshot "Vietnamese Travel Behaviors - Summer 2021” will help readers to:

1. Understand travelers’ behaviors at each time: before, during, and after traveling.
2. Find out the decisive factors of traveling which divided by each Gens (X, Y, Z).
3. Capture key findings exported from each group of researched factors.

Language: English

What you will get from this Insight Snapshot

1. Vietnamese Travel Behaviors
2. The behavior of package tour travelers
3. The behavior of independent travelers

Bài viết Insight Snapshot Vietnamese Travel Behaviors – Summer 2021 đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> Vietnam Travel Trends 2021 https://the-outbox.com/product/vietnam-travel-trends-2021/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-trends-2021 https://the-outbox.com/product/vietnam-travel-trends-2021/#respond Mon, 15 Feb 2021 03:14:15 +0000 https://the-outbox.com/?post_type=product&p=4654 Vietnam Tourism Trends 2021 report is published by The Outbox Company - a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

The report is a comprehensive study and analysis aimed at providing an overview of the Vietnamese tourism market, tourism trends and changes in 2021 due to the long-lasting effects of Covid-19 from 2020.

Language: English

What you will learn from this report

A look back on 2020 - a year of constant change requiring short-term responses, and a year that negated previous forecasts of a new surge in tourism trends.

Vietnam Travel Trends in 2021 with 4 main groups:

1. Travel trends
2. Planning and booking trends
3. Technology trends
4. Destination trends

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]]> https://the-outbox.com/product/vietnam-travel-trends-2021/feed/ 0 Korean Destination Image In Vietnamese Visitors’ Perception Report https://the-outbox.com/product/vietnamese-travel-sentiment-report/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-report Mon, 30 Nov 2020 01:37:24 +0000 https://the-outbox.com/?post_type=product&p=4261 The report "Korean destination image in Vietnamese visitors' perception" is published by The Outbox Company, an independent research &consulting firm specialized in tourism and hospitality in Vietnam.

The report provides an overview, along with analysis of the characteristics and factors that built the destination image in visitor perception. This image influences tourist behavior, the decision to choose a destination and satisfaction through traveling. Therefore, understanding visitors' perception of a destination is essential to forecast tourism demand as well as its impact on that destination, and helps managers have a more effective plan of building a positive image and effective marketing strategies.

In addition, to illustrate tourist perceptions of a destination, the report also explores factors that make up the perception of Vietnamese tourists about the image of Korean, a destination many Vietnamese like.

Language: English

What you will learn from this report

1. Destination image and its impact on visitor behaviors and marketing activities.
2. Image of Korean destination in Vietnamese visitors' perception.

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]]> Mobile Device Usage Habit Of Vietnamese Millennials Travelers On Their Travels https://the-outbox.com/product/vietnamese-travel-sentiment-snapshot-06-11-2022-period/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-snapshot-06-11-2022-period Wed, 12 Aug 2020 04:54:55 +0000 https://the-outbox.com/?post_type=product&p=4534 "Research on mobile device usage habits of Vietnamese Millennials travelers on their travels" report is conducted by The Outbox Company - an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam.

This report is undertaken with the aim of analyzing and describing mobile phone usage behaviors of Vietnamese millennials generation when traveling.

Moreover, the topic A Journey of Me from the research of Amadeus (2017) with the important impacts on converting the tourism industry to gain more profound insight into travelers at each touch-point in their journey is also an inspiration for us to conduct analyses in the report.

Language: English

What you will learn from this report

In 2019, Vietnamese Millennials (from 26-35 years old) accounted for 25.5% of the entire population. Millennials are inducing an enormous change to the tourism industry. To understand exactly how Millennials are doing this, Destination marketing organizations (DMOs), as well as travel service providers, truly have to grasp this tourist group’s characteristics and psychology by considering the events which influence them, their values and their consumption choices for service products which are not related to the tourism industry. Besides sharing certain characteristics, Millennials from different areas of the world have different behaviors and favorite experiences and Vietnamese Millennials are no exception. Economic, social and cultural characteristics have made differences in their behaviors and experiences when it comes to work and also travel.

The journey to grasping mobile device usage habits of ‘ME’ – Vietnamese millennial travelers comprises:

1. Understanding ‘ME’ (chief characteristics of Vietnamese millennial travelers)
2. Inspiring ‘ME’ (how Vietnamese Millennials seek inspiration and information on their travels)
3. Connecting ‘ME’ (how Vietnamese millennial travelers get their mobile devices connected)
4. Caring for ‘ME’ (what Vietnamese millennial travelers use mobile devices for on their travels)

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