A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets
Report Overview
In 2024, Vietnam welcomed more than 17.5 million international visitors, with travelers from Asia accounting for the largest share at 79.6%. The intra-Asia market has been crucial in driving Vietnam’s impressive tourism recovery and growth over the past year. However, how do travelers from key Asian source markets perceive and evaluate Vietnam’s destination brand?
Explore detailed insights in our latest snapshot, “A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets.” This comprehensive snapshot highlights the strengths of Vietnam’s tourism brand and identifies areas for improvement to enhance its competitive advantage.
Language: English
Key insights you will gain from this report:
- How is Vietnam perceived across eight key Asian source markets?
- How do Vietnam’s destination brand strength indicators compare with those of regional competitors?
- Which market holds Vietnam in the highest regard, and where does Vietnam need to improve its visibility?
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