Asia Hotel Brand Blueprint 2023
The hotel sector in the Asia-Pacific is poised for a robust recovery as international travel resurfaces, notwithstanding prevailing macroeconomic challenges and disruptions in the supply chain. Investor interest is anticipated to remain steady, buoyed by optimistic growth projections for the region’s hotel sector, predicting stable investment volumes in the years ahead.
The competitive landscape in the Asia-Pacific is heightened by the proliferation of both international and domestic hotel brands. Notably, hotels registering year-over-year increases in guest satisfaction also witness corresponding growth in loyalty and market share. However, properties across all segments can enhance their financial outcomes by prioritizing a robust hotel branding promise and ensuring its centrality to their brand culture. By making the delivery on this promise a primary focus, hotels can optimize their positioning in the market.
The Asia Hotel Brand Blueprint 2023 whitepaper offers a thorough evaluation of the current state of the Asia-Pacific hotel market and consumer perceptions of hotel brands. A collaborative endeavor between The Outbox Company and Vero, this comprehensive assessment delves into the nuances of brand awareness and familiarity among consumers in the region.
What you will gain from this report:
- Asia Hotel Market
- Asia Hotel Brand Blueprint
- Future Proofing Hotel Brands