Vietnam Travel Landscape 2024
Report Overview
In 2023, Vietnam’s tourism showcased a compelling narrative of triumphs and challenges. Exceeding its initial target of 8 million foreign visitors, the country welcomed over 12.59 million tourists, highlighting a commendable recovery despite trailing regional peers. The global economy’s uncertainties impact travel spending to some extent, yet the tourism industry is resilient, witnessing a worldwide resurgence. While regions beyond Asia have fully recovered, Asia, including Vietnam, faces mixed recovery speeds, notably in air connectivity.
Southeast Asian countries like Singapore, Indonesia, and Vietnam lead the tourism resurgence. China’s slower economic recovery affects outbound travel, urging Southeast Asian nations to explore new markets. Vietnam’s international source markets display a diverse mix, primarily from East Asia. In 2024, cultivating existing markets, especially South Korea, Thailand, and Taiwan, is crucial. India emerges as an opportunity, reflecting a potential shift in the long-term tourism landscape.
Explore more interesting insights into Vietnam’s dynamic landscape of travel and tourism – “VIETNAM TRAVEL LANDSCAPE 2024”, offering a detailed analysis of the current state and future prospects of Vietnam’s tourism industry.
Language: English
What can be found in this report?
- Vietnam Tourism’s Achievements and Challenges in 2023
- Travel Landscape 2024
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