Vietnamese tourists consider the availability of information about the safety of the destination as one of the major factors influencing their choice of a destination. This is one of the new travel sensitivities due to the impact of the pandemic, mentioned in Outbox Insight’s newly released report “How Vietnamese travelers are reconnecting with outbound travel”.
2022 – The rebirth of Vietnam outbound travel
With high mass vaccination rates around the world, many countries have re-opened their borders, eased travel restrictions to welcome more international guests since 2022. Positive news in the media has ignited the pent-up demand of Vietnamese people for an outbound trip.
When the number of confirmed cases are shrinking down and international flights have been restarted, Vietnamese’s confidence about outbound travel has increased. According to “How Vietnamese Travelers Are Re-connecting With Outbound Travel 2022” report, the Vietnamese outbound travelers are less concerned about risks from 10/2021 till 5/2022.
Source: How Vietnamese Travelers Are Re-connecting With Outbound Travel 2022, The Outbox Company
Along with the decreasing concern level, the number of Vietnamese tourists traveling abroad increased significantly. 88.5% of Vietnamese outbound tourists have taken both domestic and international trips in the first nine months of 2022. This is one of the vital signals that Vietnam outbound tourism has recovered quite surprisingly.
Prior to COVID-19, there were many factors influencing Vietnamese’s choice of an overseas destination, but they used to consider the cost of the trip, travel-friendly & cost-effective packages of the destination. However, in this “new normal” world, the report found that availability of safety information has emerged as one of the key factors when they choose an international travel destination.
The availability of safety information about destination is among the top of the concerns when Vietnamese outbound travelers choose their destination.
Source: The Outbox Company
Information about travel safety has played a key role in post-pandemic world
The pandemic has impacted the tourists and how the tourism industry works. No matter what reasons for leisure outbound trips or business ones in the “new normalcy” are, and despite the decreasing concern level, 44.6% of survey takers stated that the availability of safety information about the destination is one of the key factors influencing their choice of a destination.
Safety has become a new sensitivity in the tourism & hospitality industry post COVID-19 due to changing and uncertain travel restrictions. When the pandemic broke out, many tourists were stuck in another country for a long time, which affected their life and business.
Though the borders are now re-opened, travelers seek information regarding the safety of the destination, vaccination requirements and immigration regulations before traveling to another country. That is true to Vietnamese travelers’ behaviors post COVID-19, as they tend to organize a trip with their family members or friends. This Vietnam Outbound Report 2022 shows that only 5% took a solo trip. Therefore, the more available information about the safety of the destination, the easier it is to influence the choice of foreign destinations of Vietnamese people.
Beside the safety information, Vietnamese outbound travelers are also concerned about the cost of the trip (49.6%), and if the destination’s characteristics can match their personal preferences (41.8%).
All information about the level of concern, travel preferences and travel trends about Vietnamese tourists going abroad after COVID-19 can be found at the report Vietnam Outbound Travel 2022.
The Outbox Company
