Leveraging customer insights to beat the competition

In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…

The critical role of data driven in business

Good data allows businesses to set development strategies and goals. Based on information and data that accurately reflect the market situation and consumers, businesses can make the best decisions. Data has been long applied in business and increasingly asserts its essential role. According to an article on Forbes, the use of data analytics is no…