[Project_Updated] Visitors Can Now Officially Evaluate Da Nang Destination at Over 100 Points in the City

The project measures the attractiveness of the destination Da Nang, a collaboration between the Da Nang Tourism Promotion Center and The Outbox Company that has officially entered the implementation phase. To optimize the accessibility of the survey to visitors, the Da Nang Tourism Promotion Center and Outbox worked closely with local businesses to research locations…

Why Sometimes Research Study Results Don’t Seem Relevant

The importance of market research in today’s constantly fluctuating society and economy cannot be overstated, particularly as travelers’ behavior continues to evolve. Research results can provide valuable insights into customers by interpreting their behavior, which is crucial for building relationships and connecting with them, rather than just making transactions. By understanding the travelers (end-user), businesses…

Leveraging customer insights to beat the competition

In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…

Listen to Understand Your Travelers

Visitor listening is collecting their opinions about a business, product, or service. Not only recording travelers’ feedback, businesses/destinations also need to deeply understand visitors by tracking, observing, and summarizing all information received by listening to them. This helps businesses/destinations measure customer satisfaction, improve their products, their loyalty and desire to return. Currently, tourist psychology and…

Top 4 ways to optimize market research cost

Optimizing costs for operations, especially for market research, is always one of the top concerns in businesses. Finding a way to balance between efficient spending and receiving quality work is not a simple task. Businesses need to have insights into the types and phases of market research, factors affecting cost, and choose reliable travel market…

How much does market research cost?

Research is an important activity that leads to operation and product improvements, planning as well as market expansion for the business. In recent years, investment in market research has increased significantly in large enterprises in many industries, including tourism, when they realize the benefits of this activity. Why is market research important? Market research helps…