Visitor listening is collecting their opinions about a business, product, or service. Not only recording travelers’ feedback, businesses/destinations also need to deeply understand visitors by tracking, observing, and summarizing all information received by listening to them. This helps businesses/destinations measure customer satisfaction, improve their products, their loyalty and desire to return. Currently, tourist psychology and…
Along with the development of the tourism industry, the international big hotel brands have been constantly expanding their portfolio in many destinations. Even during the pandemic, “giants” in the industry still launched or planned to open many new hotels and resorts. For instance, Hyatt opened its first Hyatt Centric hotel in Australia at the end…
Optimizing costs for operations, especially for market research, is always one of the top concerns in businesses. Finding a way to balance between efficient spending and receiving quality work is not a simple task. Businesses need to have insights into the types and phases of market research, factors affecting cost, and choose reliable travel market…
Marketing budgets in recent years have been glooming due to the effects of pandemics, high inflation or supply chain disruptions. However, the spending on market research shows a completely different picture with growth recorded. COVID-19 is the barrier but also the momentum While overall budget growth may have slowed, the market research budget performed well.…
Research is an important activity that leads to operation and product improvements, planning as well as market expansion for the business. In recent years, investment in market research has increased significantly in large enterprises in many industries, including tourism, when they realize the benefits of this activity. Why is market research important? Market research helps…
Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…
Good data allows businesses to set development strategies and goals. Based on information and data that accurately reflect the market situation and consumers, businesses can make the best decisions. Data has been long applied in business and increasingly asserts its essential role. According to an article on Forbes, the use of data analytics is no…