The project measures the attractiveness of the destination Da Nang, a collaboration between the Da Nang Tourism Promotion Center and The Outbox Company that has officially entered the implementation phase. To optimize the accessibility of the survey to visitors, the Da Nang Tourism Promotion Center and Outbox worked closely with local businesses to research locations…
The importance of market research in today’s constantly fluctuating society and economy cannot be overstated, particularly as travelers’ behavior continues to evolve. Research results can provide valuable insights into customers by interpreting their behavior, which is crucial for building relationships and connecting with them, rather than just making transactions. By understanding the travelers (end-user), businesses…
In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…
Traveler experience and traveler satisfaction seem quite the same, and are sometimes used interchangeably in some situations. However, this is a pretty big mistake. So what is the difference between traveler experience and traveler satisfaction? Which tourism businesses need to focus on? Let’s find out! At a time when global business strategies are changing rapidly…
Visitor listening is collecting their opinions about a business, product, or service. Not only recording travelers’ feedback, businesses/destinations also need to deeply understand visitors by tracking, observing, and summarizing all information received by listening to them. This helps businesses/destinations measure customer satisfaction, improve their products, their loyalty and desire to return. Currently, tourist psychology and…
Along with the development of the tourism industry, the international big hotel brands have been constantly expanding their portfolio in many destinations. Even during the pandemic, “giants” in the industry still launched or planned to open many new hotels and resorts. For instance, Hyatt opened its first Hyatt Centric hotel in Australia at the end…
Optimizing costs for operations, especially for market research, is always one of the top concerns in businesses. Finding a way to balance between efficient spending and receiving quality work is not a simple task. Businesses need to have insights into the types and phases of market research, factors affecting cost, and choose reliable travel market…
Marketing budgets in recent years have been glooming due to the effects of pandemics, high inflation or supply chain disruptions. However, the spending on market research shows a completely different picture with growth recorded. COVID-19 is the barrier but also the momentum While overall budget growth may have slowed, the market research budget performed well.…
Research is an important activity that leads to operation and product improvements, planning as well as market expansion for the business. In recent years, investment in market research has increased significantly in large enterprises in many industries, including tourism, when they realize the benefits of this activity. Why is market research important? Market research helps…
Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…