A Data-Driven Guide for Hoteliers: What Drives The Booking and Spending Decisions of Vietnamese Travelers?

Vietnam’s hospitality industry is entering a defining chapter. As domestic tourism flourishes and international travel gradually rebounds, hoteliers are under pressure to adapt faster than ever. According to Statista, the Hotel market in Vietnam is projected to reach a revenue of US$1.68bn by 2025. The market is expected to grow annually at a rate of…

8 Custom Research Solutions Essential for Travel & Destination Strategy

In today’s ever-changing and competitive travel landscape, data-driven decisions are more critical than ever. Understanding how travelers behave, how markets shift, and how brands perform enables travel businesses and destinations to stay ahead. Outbox introduces 8 essential research solutions designed to support smarter strategies and actionable decisions across the tourism and hospitality sectors. Market Profiling…

7 Key Insights Every Hotel Brand Should Know

As travel demand continues to rise, it is crucial for hoteliers to understand how Vietnamese travelers select and book their accommodations. While revenue-focused metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) are important, other behavioral indicators, such as booking lead time, purpose of stay, and responsiveness to promotions, provide valuable insights…

5 Global Hotel Trends in 2023

The hotel industry is facing a number of changes in 2023, as consumers’ spending habits and preferences shift. Here are five key trends to watch: The rise of the mid-market hotel. In the past, the hotel industry was largely divided into two categories: luxury hotels and budget hotels. However, in recent years, there has been…