In today’s ever-changing and competitive travel landscape, data-driven decisions are more critical than ever. Understanding how travelers behave, how markets shift, and how brands perform enables travel businesses and destinations to stay ahead. Outbox introduces 8 essential research solutions designed to support smarter strategies and actionable decisions across the tourism and hospitality sectors. Market Profiling…
As travel demand continues to rise, it is crucial for hoteliers to understand how Vietnamese travelers select and book their accommodations. While revenue-focused metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) are important, other behavioral indicators, such as booking lead time, purpose of stay, and responsiveness to promotions, provide valuable insights…
The hotel industry is facing a number of changes in 2023, as consumers’ spending habits and preferences shift. Here are five key trends to watch: The rise of the mid-market hotel. In the past, the hotel industry was largely divided into two categories: luxury hotels and budget hotels. However, in recent years, there has been…