For some people, research sounds so far away, complicated and hard to do. However, that’s not the fact, and research means a lot to many fields, not just in science. Then, what is research and its purpose? What is research? Research is a process of collecting critical data, and information, then analyzing, and interpreting that…
Many people are confusing the use of these words: reporting, analysis, and insight. This article hopes to shed light on the three terms. Reporting Reporting is the first step of working with data. It is the process of organizing data into informational summaries in order to keep track or monitor if the campaign is effective.…
Market research in general and tourism market research in particular remain strange concepts in Vietnam. However, in the post-pandemic uncertain context, making data- and insight-driven forecasts is more important than ever. Instead of guessing based on impersonal feeling and judgment, people gradually care more about surveys and researches. Refer to 4 criteria below to choose…
Following the rebrand journey and the new release of the latest Outbox Insight report “How Vietnamese are reconnecting with outbound travel?,” The Outbox Company (referred to as Outbox) will focus mainly on the keywords “data” and “insight” in their activities. These two concepts are sometimes confused or misunderstood. Known as an industry expert with many…
Nowadays, outbound travel is no longer a privilege of a few, like elites or business travelers. More and more people can manage to take one or even many trips abroad every year, but when the COVID-19 epidemic spread all over the globe. Nevertheless, the travel interruption in the last two years cannot suppress the robust…
Recently, The Outbox Company released the Vietnamese Travel Behavior report to learn about travel preferences and behaviors during Tet 2022. Data from the report shows that even though the pandemic has impacted on finance of Vietnamese households, Vietnamese travelers are willing to spend more when they can travel again, due to the pent-up travel demand…
Under the impact of the Covid-19 epidemic, the attitudes and behaviors of consumers in general and tourists, in particular, have all changed, and become more unpredictable. In the current context, although travel restrictions are gradually lifted in Vietnam, international tourism is still a long way from recovery. Therefore, understanding and boosting domestic tourism demand is…
