In business, it is very important to grasp and respond to significant changes in the market and consumers in a timely manner. A visible example is during and after the COVID-19 pandemic, under travel restrictions, online services and delivery boom. In addition, people become more aware and concerned about their health. Their purchasing habits, behaviors,…
With the strong recovery in 2022, regions in the world are resuming tourism as international traffic increases. International tourism is expected to keep recovering in 2023. However, tourists will consider spending less and choose a close destination in the current economic impacts and challenges. The recovery of regions According to UNWTO latest data in the…
Domestic tourism, whether past or present, plays an important role in Vietnam tourism. In the near future, it is forecasted that domestic tourism is still focused. In 2022, Vietnam domestic tourism made a breakthrough with 101.3 million visitors, 168.3% higher than the plan. It even surpassed the pre-pandemic levels (85 million visitors in 2019). With…
Vietnam’s tourism aims to welcome 110 million tourists (8 million foreign arrivals and 102 million domestic tourists) in 2023. This is seen as a challenging goal. Last year is considered the year of record growth of Vietnam’s domestic tourism with 101.3 million tourists. This number nearly doubles the set target of 60 million visitors and…
Despite welcoming many Korean, Japanese and Taiwanese visitors, Vietnam has not really left any great footprints to them. We need to solve this issue quickly to reach the target of 8 million foreign visitors this year. Context South Korea, Japan and Taiwan are key markets of Vietnam’s tourism in recent years. These three markets accounted…
The Outbox Company always tries to forecast based on data and insight, instead of just watching, feeling and judging. However, in some cases, observation also helps much for market research and evaluation. For instance, when you ask someone how they make a cup of coffee, they will list main steps. But if you watch them,…
Questionnaires play an important role in the data collection methodology, allowing responses to be recorded in a consistent manner to facilitate data analysis. As a market research company, The Outbox Company really cares about questionnaire design. We always try to send respondents the most concise, easy to understand and coherent questionnaire to get the expected…
The year 2022 marks a strong revival of the tourism industry after being walloped by the two-year pandemic. According to previous assertions from The Outbox Company, the outbound tourism market of Vietnamese tourists has not decreased. It has been pent up and temporarily “frozen” due to external factors such as travel regulations, health risks, pandemic…
