Vietnamese domestic tourist profile

Domestic tourism, whether past or present, plays an important role in Vietnam tourism. In the near future, it is forecasted that domestic tourism is still focused. In 2022, Vietnam domestic tourism made a breakthrough with 101.3 million visitors, 168.3% higher than the plan. It even surpassed the pre-pandemic levels (85 million visitors in 2019). With…

New roles for market research

From the most primitive tools, people have improved their research methods to help them easier to understand the market and customers over time. As a result, they can develop their products/services and improve their business efficiency and competitiveness. Today, market researchers have a tool kit including desk research, telephone interviews, face-to-face interviews, self-completion questionnaires, focus…