After rebranding, in addition to continuing to release market research reports, The Outbox Company develops a series of multi-dimensional research solutions for the travel and hospitality industry. Our latest solution, Vietnam Travel Market Tracker, is the only specialized travel market tracking solution that provides insights directly from Vietnamese travelers on the domestic and outbound sectors.…
China announced the list of 20 countries that Chinese travel agents could organize group tours, and the bad news is that Vietnam is not included. Without the pre-pandemic largest outbound market, what should we do? To reach the target of 8 million foreign tourists, which alternative markets will we redirect? Context Chinese tourists rarely come…
Definition Demography is the statistical study regarding the characteristics of a population. Demographic analysis examines and measures the dimensions such as age, gender, race, religion, education level, income level, and more. They are known as identifier variables, i.e. data values that determine the identity of an object. Demographics analysis can cover whole societies or groups.…
Besides South Korea, two other Northeast Asian markets including Japan and Taiwan are also often in the top countries with the most visitors to Vietnam. From 2015 to 2019, tourists from these two nations to Vietnam constantly increased. Moreover, with a high level of consumption for outbound travel, Japanese and Taiwanese tourists make promising markets…
In business, it is very important to grasp and respond to significant changes in the market and consumers in a timely manner. A visible example is during and after the COVID-19 pandemic, under travel restrictions, online services and delivery boom. In addition, people become more aware and concerned about their health. Their purchasing habits, behaviors,…
With the strong recovery in 2022, regions in the world are resuming tourism as international traffic increases. International tourism is expected to keep recovering in 2023. However, tourists will consider spending less and choose a close destination in the current economic impacts and challenges. The recovery of regions According to UNWTO latest data in the…
Domestic tourism, whether past or present, plays an important role in Vietnam tourism. In the near future, it is forecasted that domestic tourism is still focused. In 2022, Vietnam domestic tourism made a breakthrough with 101.3 million visitors, 168.3% higher than the plan. It even surpassed the pre-pandemic levels (85 million visitors in 2019). With…
Vietnam’s tourism aims to welcome 110 million tourists (8 million foreign arrivals and 102 million domestic tourists) in 2023. This is seen as a challenging goal. Last year is considered the year of record growth of Vietnam’s domestic tourism with 101.3 million tourists. This number nearly doubles the set target of 60 million visitors and…
