The Outbox Company is excited to announce the continuation of the Most Loved Ranking for 2023. This ranking of tourism industry brands is based on the popularity and awareness of Vietnamese tourists in 2023.
The ranking data is sourced from the Vietnam Travel Market Tracker model, which monitors the travel behavior of Vietnamese tourists throughout the year. The ranking order and featured brands are updated periodically, reflecting the affection, the recognition and the preferences of Vietnamese tourists towards brands in the tourism industry. This ranking is compiled from the four quarters of 2023, based on the level of recognition, using frequency and preference of Vietnamese travelers for brands.
In the domestic airlines sector, Vietnam Airlines secure the most popular choice for Vietnamese travelers with highest chosen rate throughout 2023. Vietjet Air, known for its different policies and more flights abroad, stay in second place. Throughout the four quarters, the voting rates of these two airlines consistently secured the top positions, accounting for more than 60% of the total votes from Vietnamese tourists. Vietravel Airline gets the third ranking and Bamboo Airways is in fourth place. For international airlines, popular choices included Jetstar, Air Asia, Japan Airlines, Singapore Airlines, Korean Airlines, and Thai Smile Airways.
Top Known Hotels
In the category of most known international hotel brands among Vietnamese tourists, Novotel and Hilton claim the top choices by Vietnamese travelers in 2023. Sheraton takes the second place with JW Marriott following in third place. The remaining positions are held by InterContinental (IHG), Pullman, Sofitel, Fusion, Hyatt, Meliá.
For the top travel agencies (TAs/TOs) sector, Vietravel and Saigontourist hold the top positions throughout the year. Following closely, VietnamTourism, Vietnam Booking, and Hanoitourist secure the next three spots with rankings slightly shifting up and down throughout the four quarters. Other viable choices for travelers included Đất Việt Tour, BenThanh Tourist, VieTourist, Lửa Việt Tours, and Hòa Bình Tourist.
In the top online travel agencies (OTAs), international brands dominate in 2023. Traveloka, Booking.com, and Agoda secure the top three spots, capturing the majority of the votes from Vietnamese tourists, with over 80% throughout the quarters. Other international names such as Expedia, Trip.com, Klook, and Airbnb also make their mark. Breaking into the list are three Vietnamese brands, namely Mytour, iVivu, and Vntrip.vn.