Summer is a peak season for travel, and businesses are always looking for ways to understand the behaviors of travelers. According to Vietnam Travel Market Tracker Q2/23, Vietnamese tourists are unfazed by the economic situation, and have a highly excited and prepared to Summer vacation. Domestic destinations are the most tourism popular choice for Vietnamese tourist. Regarding the type of tourism, Culinary and Nature & outdoors are the most types of Vietnamese tourists for their summer trip.
Demographics
The demographic of Vietnamese travelers in summer is as follows:
Gen Y: 48%
Gen Z: 43%
Baby Boomer: 8%
The average monthly income of Vietnamese travelers is around 15-45 million VND/month, taking 47%. Below 15 million VND is around 40% and above 45 million VND/month is 12%.
Concern about the economic impact
Vietnamese tourists have a medium level of concern about the economic impact of their travel, as indicated by a score of 5.3 on a scale of 1 to 10. This is a slight decrease from Q1/23 by 0.1. A score of 5.3 on the scale of worries indicates that someone is somewhat concerned about the economic impact of their travel. This means that they are aware of the issue and they are thinking about it, but they are not overly worried about it.
Preferred types of trip
Vietnamese tourists enjoy a variety of travel experiences, from culinary tourism to nature tourism to beach holidays to city breaks to cultural tourism. The top 5 preferred types of trip for Vietnamese tourists in summer are:
Culinary/Food & wine (21%)
Nature & outdoors (18%)
Coast & sea (17%)
City breaks (15%)
Culture & Heritage (14%)
Travel sentiment according to household income and destinations
Vietnamese tourists are excited to travel in summer, both domestically and internationally. Inbound trips are slightly more popular than outbound trips. Travel sentiment is proportional to household income, with people with higher incomes more likely to be excited to travel.
This shows that economic factors do play a role in travel sentiment, but they are not the only factor. People with higher incomes are more likely to be able to afford to travel, but they are also more likely to have the resources to plan and book travel.
Inbound trips are slightly more popular, with 51% of respondents excited to take an inbound trip and 46% planning to take an outbound trip. There is a strong correlation between travel sentiment for a trip and its chosen destinations. The further away the destination is selected, the lower the percentage of tourists who have already started preparing for the trip.
Source: Vietnam Travel Market Tracker Q2/23
