In an increasingly competitive Asian tourism landscape, Japan stands out as a beacon of success in destination branding. Regarded as a premier travel destination, Japan has long been renowned for its unique blend of ancient traditions and modern innovations. With an impressive Destination Brand Strength Score™ of 175.8 and a Net Promoter Score™ (NPS) of…
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The outbound travel market in Asia is becoming increasingly compelling. According to data from Outbox, up to 74.2% of Asian travelers surveyed have plans to travel internationally within the next 12 months. With an Outbound Travel Sentiment Score™ of 124.9 and an average intended travel frequency of 1.9 trips per year, the region demonstrates significant…
Vietnam is rapidly emerging as a top destination in Southeast Asia. As of the first quarter of 2024, the country solidified its position with the third-highest number of tourist arrivals, following only Thailand and Malaysia. An in-depth analysis from Outbox reveals that Vietnam’s tourism industry has achieved a remarkable recovery rate of 94.1% in 2024,…