Vietnam Travel Quarter Update – Q1/2025

Report Overview

Vietnam’s tourism industry kicked off 2025 with a strong rebound in international arrivals, led by key Asian markets such as China and South Korea, while long-haul demand from Europe and Russia also showed encouraging signs. Travel domestically returned to seasonal patterns after Tet, with spending habits evolving, particularly among younger and higher-income travelers.

Language: English, Vietnamese

Key insights you will gain from this report:

• International and domestic tourism performance
• Key source markets driving growth
• Travel behavior, spending levels & planning channels of Vietnamese travelers
• Vietnam’s position in the regional tourism landscape