Market research is important for tourism: Why?

Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…

The critical role of data driven in business

Good data allows businesses to set development strategies and goals. Based on information and data that accurately reflect the market situation and consumers, businesses can make the best decisions. Data has been long applied in business and increasingly asserts its essential role. According to an article on Forbes, the use of data analytics is no…