The global travel industry is witnessing a transformative shift with technology at its core, enhancing the way travelers explore, book, and experience journeys. In Vietnam, an emerging travel market, the adoption of technology has begun to reshape traveler expectations. Although significant progress has been made, there are still untapped opportunities for businesses and destinations to…
The Brand Health Index (BHI) is a comprehensive tool designed to measure and evaluate a brand’s overall performance from a consumer’s perspective. It examines key factors such as brand awareness, selection, and customer loyalty, providing crucial insights into how well a brand is perceived in the market. For hotels, this index goes beyond visibility—it serves…
Data from Outbox Asia Travel Market Tracker reveals that 25.9% of Asian outbound travelers opt for destinations outside the region, with the United States being the top choice. Explore our latest infographic “Asian Outbound Travelers on Trips Outside of Asia” for a clear snapshot of the modern Asian outbound travelers on beyond-continent trips—highlighting where they…
The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…
The outbound travel market in Asia is becoming increasingly compelling. According to data from Outbox, up to 74.2% of Asian travelers surveyed have plans to travel internationally within the next 12 months. With an Outbound Travel Sentiment Score™ of 124.9 and an average intended travel frequency of 1.9 trips per year, the region demonstrates significant…
Vietnam is rapidly emerging as a top destination in Southeast Asia. As of the first quarter of 2024, the country solidified its position with the third-highest number of tourist arrivals, following only Thailand and Malaysia. An in-depth analysis from Outbox reveals that Vietnam’s tourism industry has achieved a remarkable recovery rate of 94.1% in 2024,…
Asian travelers (excluding China) account for up to 40% of the international visitor traffic at destinations across Southeast Asia in 2023. Additionally, there is a notable trend towards intra-regional travel among Asian travelers, who increasingly select destinations based on available information, imagery, and brand reputation. This raises the question: How Do Asian Travelers Rank Southeast…
McKinsey predicts that by 2025, Gen Z will make up 25% of the population in the Asia-Pacific region. With a travel intent of 64.1% and an optimistic Outbound Sentiment Score of 117.3, Asia’s Gen Z is characterized by its strong desire to travel and a positive outlook. Their preferences, desires, and strategies to fulfill their…
The Asian travel market is anticipated to experience significant growth this summer. What factors support this expectation? Please read the article below. Positive Outlook for Asian Outbound Travel in Summer 2024 The demand for overseas travel among Asian travelers is robust this summer, with 74.2% intending to travel abroad. Additionally, 𝐓𝐡𝐞 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐒𝐜𝐨𝐫𝐞™,…
Asian travelers persist in their desire for travel experiences. According to the latest data from the Asia Travel Market Tracker™, it is anticipated that Asian travelers will undertake an average of 1.9 trips abroad in the next six months, equating to approximately one trip every three months. Despite ongoing economic and social challenges, the demand…