India’s outbound tourism is experiencing a robust resurgence, and at the heart of this growth lies a transformative force: the 18–34 year-old segment. More than just a demographic with rising travel intent, this generation is reshaping how, why, and where Indians travel abroad. Understanding their behaviors and expectations is essential for stakeholders seeking to capture…
As travel demand continues to rise, it is crucial for hoteliers to understand how Vietnamese travelers select and book their accommodations. While revenue-focused metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) are important, other behavioral indicators, such as booking lead time, purpose of stay, and responsiveness to promotions, provide valuable insights…
Travel preferences among Vietnamese tourists vary significantly by age, with each group exhibiting distinct behaviors across the three types of travel. Self-planned trips involve travelers independently organizing their entire itinerary without relying on pre-arranged tour packages. All-inclusive package tours offer a fully structured experience, covering transportation, accommodation, and guided activities. Meanwhile, some travelers prefer a…
Southeast Asia’s tourism industry saw a remarkable recovery in 2024, with a significant increase in international arrivals across destinations. This blog analyzes three critical aspects of the region’s tourism performance: total international tourist arrivals, recovery rates compared to pre-pandemic levels, and the Destination Brand Strength™ (DBS) index. International Tourist Arrivals 2024: A Year of Strong…
Thai travelers have a positive destination perception toward Vietnam’s destination brand position. According to the snapshot report A Closer Look at Vietnam Destination Brand Strength, Thailand ranks highly among eight major Asian markets for Vietnam in key indicators such as Destination Brand Strength Score (DBSS), Net Promoter Score (NPS), Propensity to Visit and Destination Marketing…
As technology continues to shape the travel experience, Vietnamese travelers—both domestic and outbound—are setting different expectations for the future of travel tech. While convenience and efficiency remain key priorities, their exposure to international innovations significantly influences their preferences. Overview of Vietnamese Travelers’ Expectations for Travel Technology Applications Travelers today prioritize essential and practical technologies that…
Vietnam’s tourism industry has experienced a strong post-pandemic recovery, with a significant increase in international arrivals. According to the General Statistics Office of Vietnam, in 2024, Vietnam welcomed 17.5 million international visitors, marking a 39.5% increase from the previous year and achieving the initial target of 17-18 million arrivals. Among the key contributors to this…
The global travel industry is witnessing a transformative shift with technology at its core, enhancing the way travelers explore, book, and experience journeys. In Vietnam, an emerging travel market, the adoption of technology has begun to reshape traveler expectations. Although significant progress has been made, there are still untapped opportunities for businesses and destinations to…
The Brand Health Index (BHI) is a comprehensive tool designed to measure and evaluate a brand’s overall performance from a consumer’s perspective. It examines key factors such as brand awareness, selection, and customer loyalty, providing crucial insights into how well a brand is perceived in the market. For hotels, this index goes beyond visibility—it serves…
Data from Outbox Asia Travel Market Tracker reveals that 25.9% of Asian outbound travelers opt for destinations outside the region, with the United States being the top choice. Explore our latest infographic “Asian Outbound Travelers on Trips Outside of Asia” for a clear snapshot of the modern Asian outbound travelers on beyond-continent trips—highlighting where they…