In business, it is very important to grasp and respond to significant changes in the market and consumers in a timely manner. A visible example is during and after the COVID-19 pandemic, under travel restrictions, online services and delivery boom. In addition, people become more aware and concerned about their health. Their purchasing habits, behaviors,…
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Surveys are one of the most popular market research methods. On the basis of generating a large amount of data, it plays an important part in the development of marketing strategies for businesses. In the survey process, digging deep to find useful, valuable, and personal information is a very necessary step. And an in-depth interview…
Desk research, as mentioned in the previous article, is a part of the tool kit of market researchers. What is desk research? What is it used for and employed? Definition Desk research involves gathering data from available resources. It is considered a low-cost research technique compared to field research. Desk research is a popular method,…
There is no denying that reading a study or report is not easy. Furthermore, As we are racing against time and trends, we need to find ways to speed things up. However, quick doesn’t mean negligence. That’s why you need to learn how to read and understand a long research fast and effectively. It will…
Research plays a big role in business. There are two main methods including qualitative and quantitative research. Thanks to it, businesses can find the most effective and suitable direction for them. Then, what are qualitative and quantitative research? What can they do to help your business? Qualitative research Qualitative research is a method of collecting…
For some people, research sounds so far away, complicated and hard to do. However, that’s not the fact, and research means a lot to many fields, not just in science. Then, what is research and its purpose? What is research? Research is a process of collecting critical data, and information, then analyzing, and interpreting that…
