Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…
Asia hotel market is witnessing a robust revival, with expectations to return to pre-pandemic levels in 2024. Based on “Asia Hotel Brand Blueprint 2023” released by Outbox and Vero, CBRE exposes positive trends in tourism arrivals and hotel performance, driven by domestic travel demand. 1/ Travel Resurgence Factors Asia leads in travel resurgence, propelled by…
Introduction Large hotel groups and boutique brands are in a race to establish their presence in the ever-growing and competitive consumer market in Asia. To distinguish themselves, hotel brands must skillfully address emerging travel trends, meeting the increasing demand for self-planned trips, community involvement, and participation in sustainability efforts. Following a period of recovery from…
International tourism is steadily gaining momentum, while Southeast Asia (SEA) remains stable n in October 2023, with a minor 1.8% increase in international visitors from 6,193,292 to 6,305,273 (excluding Malaysia). Catch up more details about SEA tourism with the reading below! During the first 9 months of 2023, as per the recent updates from UNWTO,…
Southeast Asia tourism performance experienced a significant decline in September 2023, with an 18% decrease in international tourist arrivals from 7,029,210 to 5,750,050 visitors. Although Thailand still holds the top spot in the list of countries with the highest number of international visitors in the region, it experienced the largest decline in tourist arrivals compared…
The tourism sector has been witnessing a shift from a business-to-business (B2B) approach to a business-to-consumer-tourist (B2C) approach in recent times. The key to any strategy in the current tourism landscape lies in understanding the customer, the traveler, who is the determiner of a business’s brand value. With the advent of digital technology and social…
Southeast Asia tourism performance remained relatively flat in August 2023, with a slight but insignificant decrease in international tourist arrivals from 7,045,482 to 7,029,210 visitors. Thailand remains the most popular tourist destination in the region, while Cambodia has the highest recovery rate. Vietnam has already surpassed its 2023 tourism target as of September, with more…
After nearly three years of COVID-19 restrictions, China’s outbound travel market is finally showing signs of recovery. In January 2023, the Chinese government reopened its borders to non-essential travel, and travel agents were once again allowed to sell outbound group tours and packages. While the recovery has been gradual so far, there are reasons for…
Tourism in Southeast Asia continued its recovery in July 2023, with all countries in the region reporting positive growth. For the first time, the region is experiencing growth across the board. International tourist arrivals increased by 12.31%, from 6,273,312 to 7,045,482 arrivals. In terms of leading positions in categories, there are not many changes. Thailand…
Thank you for your interest in register to Vietnam Tourism 2023: Lessons Learned From “Target & Recovery”. The event is coordinated by The Outbox Company and sponsored by the Saigontourist Group. Unfortunately, the registration portal is now closed, as we have reached full capacity! We are grateful for the overwhelming interest and support from…