Reality has shown that, under the impact of Covid-19, the perception and behaviour of travellers have changed over time to adapt and build the “new normal” in all activities in life. These changes take place in short and continuous cycles following the evolution of the pandemic, therefore, tracking changes in behaviour and mindset of travellers over time helps businesses in the industry better understand the changes and readiness of travellers in this new normal period.
Realising the importance of traveler’s sentiment index for the return of travel, Outbox conducted the report “Vietnamese Travel Sentiment” to analyse the changes in the readiness and perception of Vietnamese travellers towards traveling activities after a long pause as well as the travellers profile of different generations.
With the new brand positioning focusing on optimal and authentic data analysis and research solutions, we believe that often tracking the index about the change of both travellers and businesses will become the important trends for the tourism industry in the path of rebound more sustainable in the future.
Language: English
What you will learn from this report
Vietnamese travellers profile in the next new normal
Following the two surveys on Vietnamese Travel Sentiment conducted in October 2021 and November 2021, Outbox continues to measure Vietnamese Travel Sentiment under the impact of Covid-19 for the 2022 summer travel season in order to provide the tourism industry with a comprehensive view of the changes in Vietnamese travelers over the period
The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” is the outcome of Vietnam Travel Tracker research, which was conducted in May 2022, focusing on investigating the readiness to travel, concerns and preferences of Vietnamese travelers when returning to travel in the 2022 summer travel season.
With those data and insights from the report, Outbox aims to provide an overview of the Vietnamese Travel Market, especially their feelings about the recovery of the domestic market and their travel experience, their concerns when returning to travel, and their international destination preferences. Therefore, capturing the Travel Sentiment Index will help travel businesses and DMOs in Vietnam have the basis to determine the level of readiness to travel of Vietnamese travelers before every peak travel season, so they could prepare better business plans for the upcoming summer travel season.
Language: English
What you will learn from this report
The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” has 3 main sections :
1. Travel state of the domestic market
2. Vietnamese traveler’s concerns when returning to travel
