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Korean Destination Image In Vietnamese Visitors’ Perception Report

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Report Overview

The report “Korean destination image in Vietnamese visitors’ perception” is published by The Outbox Company, an independent research &consulting firm specialized in tourism and hospitality in Vietnam.

The report provides an overview, along with analysis of the characteristics and factors that built the destination image in visitor perception. This image influences tourist behavior, the decision to choose a destination and satisfaction through traveling. Therefore, understanding visitors’ perception of a destination is essential to forecast tourism demand as well as its impact on that destination, and helps managers have a more effective plan of building a positive image and effective marketing strategies.

In addition, to illustrate tourist perceptions of a destination, the report also explores factors that make up the perception of Vietnamese tourists about the image of Korean, a destination many Vietnamese like.

Language: English

What you will learn from this report

1. Destination image and its impact on visitor behaviors and marketing activities.
2. Image of Korean destination in Vietnamese visitors’ perception.

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Vietnam Outbound Travel 2022

9,500,000 ₫

Report Overview

The COVID-19 pandemic brings Vietnam outbound travel to a standstill. As this unpreceded situation happened, it not only severely hit the tourism industry, but also caused a sudden shock in the traveler’s community. The recovery in outbound tourism follows a weak 2020 and 2021, where lower traveler confidence and strict COVID-19 measures saw numbers shrink to a fraction of what they were in 2019. However, with restrictions now eased, and confidence returning, projections for 2022 and beyond are much brighter.

Vietnam Outbound Travel Insight Report investigates pre-trip travel preferences, planning behavior, spending behavior, and especially overseas travel behaviors of Vietnamese tourists post-COVID-19. With those data and insights from the report, Outbox aims to explore some of the latest changes in overseas travel behaviors of Vietnamese tourists post-COVID-19 by the recent survey conducted among 900 samples of adults with average age distribution from 18 – 55 who traveled overseas in the last nine months.

From there, travel businesses and tourist destinations can have the basis and understanding of the Vietnamese Outbound Traveller behavior when resuming tourism activities in 2023, and preparing, making smarter decisions for the upcoming summer tourist season to grow your business.

What you will learn from this report
Vietnam Outbound Travel Insight Report has 4 main groups:
1. Unprecedented Pent-Up Demand Drives Outbound travel recovering faster than forecast
2. How Vietnamese Travelers reconnected with Outbound Travel
3. Where did the Vietnamese Outbound Travel before and after Covid
4. What will the Post-COVID Vietnamese Outbound Travel look like

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Vietnam Tourism Outlook 2023

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Report Overview

The pandemic crisis has paralyzed the tourism of many countries in the world during the period 2020 – 2021, so many countries in the world, including Vietnam, are not only expecting a positive recovery in 2022. After two long years of the pandemic and the first year of the recovery process, the response of the government in general and businesses in particular shows that the market and authorities are learning to deal with the pandemic and adapt to the ‘new’ normal. As a result, domestic and international tourism in Vietnam experienced a significant recovery in 2022 from the historic low recorded in 2021. 

The Vietnam Tourism Outlook Report summarizes the big picture of Vietnam’s domestic and foreign tourism in 2022, A YEAR OF AN EXCITING BUT CAUTIOUS TOURISM RESTART. With the data and insights from the report, Outbox aims to find some important insights to help businesses have more pieces in the journey of understanding customer insights.  

According to research data from the Vietnam Tourism Outlook Report, travel agencies and tourism destinations gain a panoramic view and a better understanding of tourists’ behavior to create new experiences – an extraordinary experience for products and services provided to tourists. And above all, timely prepare better plans, and make appropriate decisions to develop business for business in the bustling summer tourism period of 2023. 

Language: English

What you will learn from this report

  1. The lookback – Overview of Vietnam’s tourism industry 2022 
  2. Travel trends for 2023
  3. Market recovery prediction 2023
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Vietnam Travel Trends 2021

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Report Overview

Vietnam Tourism Trends 2021 report is published by The Outbox Company – a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

The report is a comprehensive study and analysis aimed at providing an overview of the Vietnamese tourism market, tourism trends and changes in 2021 due to the long-lasting effects of Covid-19 from 2020.

Language: English

What you will learn from this report

A look back on 2020 – a year of constant change requiring short-term responses, and a year that negated previous forecasts of a new surge in tourism trends.

Vietnam Travel Trends in 2021 with 4 main groups:

1. Travel trends
2. Planning and booking trends
3. Technology trends
4. Destination trends

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Vietnam’s State of Travel H1 – 2023

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Report Overview

In the initial half of 2023, Vietnam’s tourism sector saw a robust resurgence, with international tourist arrivals reaching 5.6 million, accounting for 65.7% of the 2019 figures. Despite the challenges of inflation and escalating living expenses, travel demand is still high. The pace of recovery in Vietnam’s tourism sector has outstripped projections, offering a more optimistic outlook for the achievement of the 2023 target of attracting 8 million international tourists.

Nonetheless, there are still hurdles to overcome in Vietnam’s tourism sector, including high travel expenses, restricted aviation connectivity, and a yet-to-be-fully-recovered Chinese market.

The “Vietnam’s State of travel H1 – 2023” report provides a comprehensive analysis of the performance of Vietnam’s tourism industry from both supply and demand perspectives. It also includes a comparative assessment of Vietnam’s recovery efforts relative to other regional destinations.

Language: English

What you will learn from this report

1. Recovery of the tourism market
2. Outcome of the travel supply chain operations
3. Travel behavior of Vietnam tourists

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