Malaysia is inching closer to becoming the first country in South-East Asia to impose widespread curbs on short-stay rentals like Airbnb. This move comes after one of its most popular holiday hotspots, Penang Island, restricted such accommodation due to unruly tourists. The nation had been looking into regulating short-term rentals for several years due to…
In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…
According to the latest Outbox Capture, in the first quarter of 2023, Malaysia was the second largest source market of five South East Asian destinations, following only South Korea. In the top international tourist markets of the region, China, Korea, the US or India are often listed. The Malaysian market does not seem to be…
Summer, the peak season of the year in Vietnam, has arrived. To breakthrough in the number of tourists and revenue during this time, destinations and businesses need to grasp all key information about tourists, the end-users in a tourism product/service. Though this is the peak season for Vietnamese domestic tourists, should we equate an approach…
Phu Quoc (Kien Giang) has often been listed in the top famous tourist attractions and island destinations in Vietnam. However, the island is gradually losing its attractiveness for many reasons. Phu Quoc was once among the top 3 most popular destinations for domestic tourists according to the Q4/2022 survey of Outbox. But in Q1/2023, the…
What are the common characteristics of Vietnamese people traveling in the last quarter? In a report, Outbox’s survey of over 1,000 Vietnamese tourists in the first three months shows the following information. Age: Gen Y decreased but still dominated the market In Q1 2023, the majority of Vietnamese tourists were under 42 years old. Gen…
In business, it is very important to grasp and respond to significant changes in the market and consumers in a timely manner. A visible example is during and after the COVID-19 pandemic, under travel restrictions, online services and delivery boom. In addition, people become more aware and concerned about their health. Their purchasing habits, behaviors,…
