In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…
In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share. This blog delves into how…
The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…
Summer is a peak season for travel, and businesses are always looking for ways to understand the behaviors of travelers. According to Vietnam Travel Market Tracker Q2/23, Vietnamese tourists are unfazed by the economic situation, and have a highly excited and prepared to Summer vacation. Domestic destinations are the most tourism popular choice for Vietnamese…