Measuring the Socio-Economic Impact of Tourism Events: A Strategic Tool for Local Authorities

Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…

Market research is important for tourism: Why?

Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…

The Outbox Company releases “Korean – Japanese – Taiwanese outbound travel behavior” Outbox Capture

Travel market research company The Outbox Company unveils “Korean – Japanese – Taiwanese outbound travel behavior” Outbox Capture. It provides data and information on behaviors and psychology of Korean, Japanese and Taiwanese outbound tourists in the coming time. Introduction South Korea, Japan and Taiwan are three of the markets with a large and continuously increasing…