Domestic travel is no longer a supporting act. It is the system’s stabilizer, its testing ground, and increasingly, its most reliable source of demand resilience. The question is no longer whether domestic tourism matters, but whether businesses are treating it with the strategic weight it now demands. Scale That Can No Longer Be Ignored By…
Why Being Well-Known Is No Longer a Competitive Advantage Vietnam does not struggle with visibility. Within the context of the Vietnam destination brand 2026, the country is widely known, easy to access, and broadly liked across key Asian markets. It fits comfortably into travelers’ mental maps of the region – a destination that is familiar…
Rethinking Growth in Vietnam’s Tourism Economy Vietnam’s tourism sector has reached a clear milestone in 2025. International arrivals have surpassed pre-pandemic levels, and Vietnam total tourism revenue in 2025 has crossed the unprecedented threshold of 1 quadrillion VND (approximately USD 39 billion). By conventional measures, the recovery phase is complete. However, insights from Vietnam Travel…
Vietnam’s tourism recovery has been widely celebrated for surpassing pre-pandemic international arrival benchmarks in 2025. Yet beneath the headline numbers lies a structural imbalance that may define the industry’s trajectory over the next decade: the growing concentration of inbound demand in a small number of Northeast Asian markets, particularly China. The rapid return of Chinese…
The year 2025 marked a definitive turning point for Vietnam’s tourism industry, signaling the formal conclusion of the post-pandemic recovery phase and the beginning of a complex transition toward long-term resilience. While headline figures suggest a sector in full bloom, a deeper Vietnam tourism industry analysis reveals structural constraints that must be addressed to ensure…
Ho Chi Minh City, March 3, 2026 – The Outbox Company, a leading Asia-based market research and data analytics firm specializing in tourism and hospitality, officially announces the release of its latest report, Vietnam Travel Landscape 2026: From Recovery to Resilience. Drawing on in-depth analyses of both domestic and international markets, alongside proprietary datasets and…
Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…
In the first 5 months of 2023, Vietnam welcomed nearly 4.6 million international visitors, an increase of 19 times over the same period last year. In May 2023 alone, it is estimated that Vietnam welcomed around 916,300 international visitors, down 6.9% from the previous month. However, it is still 6.7 times higher than the same…
The COVID-19 pandemic left serious impacts on the tourism and hospitality industry. Recently, many hotels in Ho Chi Minh City have been closed and put up for sale due to a drop in international arrivals and lower-than-expected sales. Many hotel owners need to borrow from banks to do business or rent retail space. Many large…
International tourism in Vietnam in the first quarter of 2023 showed signs of improvement. The number of foreign tourists to Vietnam in Q1 reached approximately 2.7 million arrivals, equal to nearly 80% of 2022 (3.4 million arrivals) thanks to the common recovery of the international tourism market, and China’s return. There is a change in…