According to Vietnam Travel Market Tracker Q2/23, the travel motivations of Vietnamese tourists in Q2/2023 were diverse, with relaxation and visiting friends and relatives being the two most popular purposes. Work-related purposes ranked lower. There were some interesting differences in the travel motivations of different age groups. Gen Y tourists were more likely to travel…
Phu Quoc (Kien Giang) has often been listed in the top famous tourist attractions and island destinations in Vietnam. However, the island is gradually losing its attractiveness for many reasons. Phu Quoc was once among the top 3 most popular destinations for domestic tourists according to the Q4/2022 survey of Outbox. But in Q1/2023, the…
The tourism market is constantly changing. Therefore, to capture customer needs and develop a strategy, businesses need to find a new approach. One of the best ways is to track and understand their behavior. With three modules including 17 indicators from the Vietnam Travel Market Tracker (VTMT) solution, businesses can clearly see the picture of…
After rebranding, in addition to continuing to release market research reports, The Outbox Company develops a series of multi-dimensional research solutions for the travel and hospitality industry. Our latest solution, Vietnam Travel Market Tracker, is the only specialized travel market tracking solution that provides insights directly from Vietnamese travelers on the domestic and outbound sectors.…
Definition Demography is the statistical study regarding the characteristics of a population. Demographic analysis examines and measures the dimensions such as age, gender, race, religion, education level, income level, and more. They are known as identifier variables, i.e. data values that determine the identity of an object. Demographics analysis can cover whole societies or groups.…
In business, it is very important to grasp and respond to significant changes in the market and consumers in a timely manner. A visible example is during and after the COVID-19 pandemic, under travel restrictions, online services and delivery boom. In addition, people become more aware and concerned about their health. Their purchasing habits, behaviors,…