Any industry must have a proper understanding – a deep understanding of the needs of the customers to whom the business provides products/services. However, with particularly fast and invisible operations like travel services, researching trends or demand is a challenge. So, where you need to start researching and how to choose, The Outbound Sentiment Score™ was born to solve that problem. This is a reference for destinations & businesses to understand travel demand trends. What The Outbound Sentiment Score™ is and what benefits it has? Find out in this blog.
What is The Outbound Travel Sentiment Score™?
The Outbound Travel Sentiment Score™, which was invented by The Outbox Company, serves as a measurement metric to evaluate travelers’ propensity and readiness to travel in the future.
The roles & benefits of The Outbound Travel Sentiment Score™
The Outbound Travel Sentiment Score™ also provides in-depth information to answer the question of how travel demand in future markets will be positive or negatively based on two key variables: the intention and the readiness.
Thanks to this score, businesses and DMOs have valuable data for understanding travel trends and predicting them, thereby making appropriate business decisions. In particular, the timely & exact touchpoints in marketing strategies will be resolved more easily and effectively.
The Outbound Travel Sentiment Score™ – Exclusively for the travel industry
Economic challenges as well as environmental issues have a significant impact on changes in trends, behaviors, and needs, leading to rapid changes in customers in tourism. Understanding the challenges of destinations & businesses in the tourism service industry, The Outbound Travel Sentiment Score™ helps them have an overview of the markets being measured to have a valuable benchmark to compare markets with each other, thereby predicting advantages in their business strategies: make reasonable decisions and design effective marketing strategies.
To discover more valuable information about the travel market and future trends, follow Outbox Intelligence or contact us for in-depth market research insights.
