As 2025 comes to a close, we take a moment to reflect on a year shaped by collaboration, learning, and progress.
For The Outbox Company, this year was not about moving faster—but about moving more thoughtfully. Across projects, partnerships, and platforms, our focus remained consistent: helping destinations and businesses better understand their markets and make decisions with greater clarity and confidence.
Growing Through Partnership
In 2025, we had the privilege of working alongside a wide range of partners, including destination management organizations, government agencies, industry associations, and tourism-related businesses in Vietnam and across the region.
We were honored to contribute as a Data Partner to the 𝐀𝐮𝐬𝟒𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐆𝐞𝐧𝐝𝐞𝐫 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐄𝐪𝐮𝐢𝐭𝐚𝐛𝐥𝐞 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐚𝐧𝐝 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 – 𝐆𝐑𝐄𝐀𝐓” 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 – 𝐏𝐡𝐚𝐬𝐞 𝟐, supporting initiatives aimed at strengthening community-based tourism and promoting inclusive and sustainable development. Through this partnership, data and research were applied to support local decision-making and long-term planning.
We were also proud to be selected as research and data intelligence partners by leading tourism authorities in Vietnam, including the Hanoi Department of Tourism and the Ho Chi Minh City Department of Tourism. These collaborations marked important milestones, allowing us to support destinations with timely market intelligence and practical insights during a period of ongoing change.
Strengthening and Expanding Data Solutions Across Markets
2025 also marked an important year for our data platforms and solutions.
We launched the Global Traveler Barometer, designed to help destinations monitor travel demand, traveler sentiment, and destination image across key source markets. The platform supports destinations in understanding how travelers perceive destinations and how demand evolves over time.
At the same time, we continued to enhance our Outbox Intelligence suite:
Destination Navigate expanded to cover 11 destinations across Asia, supporting regional comparison and destination benchmarking.
Asia Travel Market Tracker provided regular updates on travel demand, recovery patterns, and market performance across major Asian markets.
Vietnam Travel Market Monthly Tracker continued to deliver timely insights into inbound and domestic travel trends, supporting ongoing monitoring and planning for stakeholders in Vietnam.
Across these solutions, improvements were made to data coverage, analytical frameworks, and usability, reflecting feedback from clients and partners. As demand for ongoing market intelligence continues to grow, we remain committed to refining these tools and extending their application to serve more destinations and organizations.
Looking Ahead
As we conclude 2025, we extend our sincere thanks to our partners, clients, and team for their trust and collaboration.
This past year reinforced the importance of long-term partnerships, consistent data monitoring, and thoughtful application of insight. These principles will continue to guide how we develop our solutions, support our clients, and contribute to the tourism sector in the year ahead.
We look forward to continuing this work together in 2026.
