New wellness trends to emerge

Wellness trends such as forest bathing, sound healing, and equine experience will become more popular in 2023. The economic crisis and layoffs cause much anxiety and stress for everyone. Therefore, travel businesses and hotels/resorts invest a lot in the health care services for customers. According to the Global Health Institute, the global wellness economy is…

Demography: A good factor to identify target market

Definition Demography is the statistical study regarding the characteristics of a population. Demographic analysis examines and measures the dimensions such as age, gender, race, religion, education level, income level, and more. They are known as identifier variables, i.e. data values ​​that determine the identity of an object. Demographics analysis can cover whole societies or groups.…