Market research in general and tourism market research in particular remain strange concepts in Vietnam. However, in the post-pandemic uncertain context, making data- and insight-driven forecasts is more important than ever. Instead of guessing based on impersonal feeling and judgment, people gradually care more about surveys and researches.
Refer to 4 criteria below to choose a quality, and cost-effective market research company that can meet and match business requirements.
Variety and flexible solutions
A flexible and willing-to-adjust company will advise you on the best approach and methodology. They will also create a custom research project to meet your objectives. With its agile and flexibility, that market research company will always say yes to you and find out the most suitable solution for your demands.
Responsive to the market
The marketing strategy depends much on market research results. Therefore, when a research company can promptly react and update quickly with the market, your business strategy will be able to act faster and more effectively. Experienced companies can identify issues and forecast before they happen. Thanks to that, you can make decisions more rapidly and suitably with the current situation.
Transform data into insights
Insight is things deep inside a specific object. It is created based on aggregating and connecting data points together. Data can provide an overview of the subject we study, while insight helps us gain a deep understanding of it. That’s why it’s very important to find a market research company that can transform raw data into valuable insights.
Cost-effective
After finding a market research company that meets your requirements of specialty and techniques, cost is the next one you should consider.
Market research is often said to be extremely expensive. In fact, cost-effective market research does exist such as online surveys and email surveys. When the proposal is over your budget, let’s discuss extending the deadline, or reducing some of the depth in the report. A good company knows how to listen to and please their customers.
In Vietnam, The Outbox Company (Outbox) is the pioneer in market research and data analysis in the tourism and hospitality industry. Outbox delivers in-depth, reliable, quality, and optimized data analysis and research solutions based on technology and a deep understanding of the tourism and hospitality markets.
Outbox has partnered with many local, regional, domestic and international customers such as Singapore Tourism Board, Taiwan Tourism Bureau, Traveloka, Vietnam Tourism Development Fund, Vietnam National Administration of Tourism, Da Nang, Hue, Saigontourist, etc.
