The rise of artificial intelligence (AI) is transforming how businesses collect, process, and utilize data. In this landscape, synthetic data – data that is artificially generated instead of being collected from real-world events – has gained growing attention. Marketed as a scalable, privacy-safe, and cost-effective solution, synthetic data is making its way from fields like…
Travel preferences among Vietnamese tourists vary significantly by age, with each group exhibiting distinct behaviors across the three types of travel. Self-planned trips involve travelers independently organizing their entire itinerary without relying on pre-arranged tour packages. All-inclusive package tours offer a fully structured experience, covering transportation, accommodation, and guided activities. Meanwhile, some travelers prefer a…
In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…
In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share. This blog delves into how…
The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…
Summer is a peak season for travel, and businesses are always looking for ways to understand the behaviors of travelers. According to Vietnam Travel Market Tracker Q2/23, Vietnamese tourists are unfazed by the economic situation, and have a highly excited and prepared to Summer vacation. Domestic destinations are the most tourism popular choice for Vietnamese…
Travel market research company The Outbox Company unveils “Korean – Japanese – Taiwanese outbound travel behavior” Outbox Capture. It provides data and information on behaviors and psychology of Korean, Japanese and Taiwanese outbound tourists in the coming time. Introduction South Korea, Japan and Taiwan are three of the markets with a large and continuously increasing…
South Korea has always been among the top 10 countries with the most tourists to Vietnam. That’s why understanding travel behaviors of this market in the near future should be concerned. Currently, the Chinese market still has many unknowns, Russian tourists have not returned yet, while the Indian market is quite complicated. Therefore, the Korean…
