Ho Chi Minh City, March 3, 2026 – The Outbox Company, a leading Asia-based market research and data analytics firm specializing in tourism and hospitality, officially announces the release of its latest report, Vietnam Travel Landscape 2026: From Recovery to Resilience. Drawing on in-depth analyses of both domestic and international markets, alongside proprietary datasets and…
Tet is the most important event in Vietnam’s cultural calendar, triggering the country’s largest annual surge in mobility and consumer spending. Travel demand during this period is highly concentrated, with elevated airfares, compressed booking windows, and intensified competition across airlines, tour operators, and accommodation providers. Against this peak-season backdrop, Vietnamese international travel demand is expanding.…
In today’s ever-changing and competitive travel landscape, data-driven decisions are more critical than ever. Understanding how travelers behave, how markets shift, and how brands perform enables travel businesses and destinations to stay ahead. Outbox introduces 8 essential research solutions designed to support smarter strategies and actionable decisions across the tourism and hospitality sectors. Market Profiling…
As travel demand continues to rise, it is crucial for hoteliers to understand how Vietnamese travelers select and book their accommodations. While revenue-focused metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) are important, other behavioral indicators, such as booking lead time, purpose of stay, and responsiveness to promotions, provide valuable insights…
As technology continues to shape the travel experience, Vietnamese travelers—both domestic and outbound—are setting different expectations for the future of travel tech. While convenience and efficiency remain key priorities, their exposure to international innovations significantly influences their preferences. Overview of Vietnamese Travelers’ Expectations for Travel Technology Applications Travelers today prioritize essential and practical technologies that…
Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…
As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…
The Outbox Company has officially released the Most Loved Ranking 2024, which highlights the “Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers.” This ranking was compiled using data from the monthly tracking model called the “Vietnam Travel-Focused Omnibus Survey.” This survey involved direct interviews with over 4,500 Vietnamese tourists conducted continuously…
In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel Market Monthly Tracker provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and…
In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share. This blog delves into how…