Self-Planned or Package Tour: What Do Vietnamese Travelers Prefer?

Blogs, Data Capture

Travel preferences among Vietnamese tourists vary significantly by age, with each group exhibiting distinct behaviors across the three types of travel. Self-planned trips involve travelers independently organizing their entire itinerary without relying on pre-arranged tour packages. All-inclusive package tours offer a fully structured experience, covering transportation, accommodation, and guided activities. Meanwhile, some travelers prefer a…

Travel Tech Expectations: How Outbound and Domestic Vietnamese Travelers Differ

Blogs, Data CaptureLeave a comment

As technology continues to shape the travel experience, Vietnamese travelers—both domestic and outbound—are setting different expectations for the future of travel tech. While convenience and efficiency remain key priorities, their exposure to international innovations significantly influences their preferences. Overview of Vietnamese Travelers’ Expectations for Travel Technology Applications Travelers today prioritize essential and practical technologies that…

MOST LOVED RANKING 2024: Top Mobile Wallet Brands for Vietnamese Travelers in 2024

Blogs, The MarketLeave a comment

Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…

MOST LOVED RANKING 2024: Top OTA Brands for Vietnamese Travelers in 2024

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As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…

MOST LOVED RANKING 2024: Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers

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The Outbox Company has officially released the Most Loved Ranking 2024, which highlights the “Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers.” This ranking was compiled using data from the monthly tracking model called the “Vietnam Travel-Focused Omnibus Survey.” This survey involved direct interviews with over 4,500 Vietnamese tourists conducted continuously…

How Vietnam Travel-Focused Omnibus Survey Supports Your Brand

Blogs, Product Excellence

In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…

How Monthly-Tracked Travel Insights Drive Success in Vietnam’s Travel Sector

Blogs, The Market

In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share.  This blog delves into how…

Summer 2024: Vietnamese travelers are making more thoughtful decisions than in previous years

Blogs, Data Capture

The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…

Vietnamese Travelers Profile in Q2/2023

Blogs, Data Capture

The Vietnam Travel Market Tracker Q2/23 has launched an updated report on the consumption behavior of Vietnamese tourists in Q2/23. This article will explore the differences and changes in visitor behavior during this peak summer period for tourism in Vietnam. Gen Y continued dominant The majority of Vietnamese tourists were under 42 years old in…