Unlocking Gen Z travel mindset: Tech savvy, Value for money & Unforgettable Experiences

As the youngest generation of travelers, Generation Z is quickly becoming an important segment of the tourism industry. With their unique values and characteristics, capturing their demand can be challenging. To do so, it’s essential to understand this generation’s psychology and behavioral patterns. While they share some similarities with millennial travelers, Gen Z travelers have…

Leveraging customer insights to beat the competition

In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…

SEA tourism performance in April 2023: Encouraging Performance During Low Season

During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…