In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…
Thailand is taking steps to boost its tourism industry by shortening the visa approval period for Chinese tourists, Thailand’s largest source market which took 20% of total international visitors in 2019. The Association of Thai Travel Agents (ATTA) has urged the Department of Consular Affairs to reduce the visa approval period from up to 15…
In the first 5 months of 2023, Vietnam welcomed nearly 4.6 million international visitors, an increase of 19 times over the same period last year. In May 2023 alone, it is estimated that Vietnam welcomed around 916,300 international visitors, down 6.9% from the previous month. However, it is still 6.7 times higher than the same…
During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…
According to the latest Outbox Capture, in the first quarter of 2023, Malaysia was the second largest source market of five South East Asian destinations, following only South Korea. In the top international tourist markets of the region, China, Korea, the US or India are often listed. The Malaysian market does not seem to be…
In the latest forecast from the International Air Transport Association (IATA), it is said that global airline profits will be higher than originally forecast. The number of people taking flights will be close to pre-pandemic levels. According to IATA, about 4.35 billion passengers are expected to fly this year, close to the record 4.54 billion…
Summer, the peak season of the year in Vietnam, has arrived. To breakthrough in the number of tourists and revenue during this time, destinations and businesses need to grasp all key information about tourists, the end-users in a tourism product/service. Though this is the peak season for Vietnamese domestic tourists, should we equate an approach…
Traveler experience and traveler satisfaction seem quite the same, and are sometimes used interchangeably in some situations. However, this is a pretty big mistake. So what is the difference between traveler experience and traveler satisfaction? Which tourism businesses need to focus on? Let’s find out! At a time when global business strategies are changing rapidly…
Dubai’s ruler announced new plans to develop the man-made island of Palm Jebel Ali, double the size of the famous island Palm Jumeirah. The island is part of a project to build artificial islands shaped like palm trees. The Palm Islands, consisting of three islands Palm Jumeirah, Palm Jebel Ali, and Palm Deira, an international…
The Japanese government is trying to attract wealthy tourists to the country by implementing several initiatives. Although accounting for only 0.9% of the total number of tourists to Japan in 2019, the super-rich foreign travelers contributed up to 11.5% of the total spending of international tourists in the country. Therefore, in order to attract more…