Vietnam’s hospitality industry is entering a defining chapter. As domestic tourism flourishes and international travel gradually rebounds, hoteliers are under pressure to adapt faster than ever. According to Statista, the Hotel market in Vietnam is projected to reach a revenue of US$1.68bn by 2025. The market is expected to grow annually at a rate of 5.56% from 2025 to 2029, resulting in a market volume of US$2.08bn by 2029. This resurgence brings opportunity, but only for those who truly understand their guests.
This blog dives into Q3 booking and consumption forecasts for the Vietnamese market, offering insights on how local travelers search, choose, and spend on accommodation.
Top Amenities in Demand: Family-Friendly Takes the Lead
When it comes to choosing accommodation, Vietnamese travelers have clear priorities. Our data reveals that family-friendly amenities are by far the most sought-after, accounting for a significant 68.6% of demand. This highlights a strong cultural inclination towards family travel, making it imperative for hotels to cater to the needs of multi-generational groups or families with children.
Following closely are essential conveniences: free Wi-Fi and free breakfast. While seemingly basic, their high demand underscores their importance as non-negotiable offerings that enhance the overall guest experience. Hoteliers should ensure these fundamental amenities are not only available but also well-communicated.
The Power of Promotions: Targeting the 25-34 Age Group
Promotional offers play a critical role in influencing booking decisions, particularly among a specific demographic. Our analysis indicates that promotions have the greatest impact on the 25-34 age group, with a remarkable 70.7% promotion uptake rate. This younger segment of travelers is highly responsive to deals and discounts, suggesting that targeted promotional campaigns can yield significant results when aimed at this demographic.
Understanding this allows hoteliers to craft compelling offers that resonate with a key booking driver.
Preferred Booking Channels: OTAs Remain Dominant
Vietnamese travelers utilize a mix of channels to book their stays, but a clear hierarchy emerges:
- OTAs (Online Travel Agencies): Platforms like Booking.com, Agoda, and Traveloka continue to be the most chosen booking channels. This reflects the convenience, price comparison capabilities, and wide selection that OTAs offer to modern travelers.
- Booking Directly at the Hotels: Despite the rise of OTAs, direct bookings remain a significant choice. This could be driven by a desire for more personalized service, access to exclusive direct-booking perks, or specific loyalty programs offered by the hotels themselves.
- Social Media: The increasing influence of social media in travel planning is evident, with platforms becoming a notable channel for discovering and booking accommodations. This underscores the importance of a strong social media presence and engagement strategy for hotels.
Budget for Accommodation: Hotels vs. Resorts
When it comes to spending, Vietnamese travelers allocate different budgets for hotels and resorts:
- For hotels, the average intended budget is 704,086 VND per night.
- For resorts, travelers are willing to spend more, with an average budget of 912,758 VND per night.
This distinction suggests that travelers perceive resorts as offering a more premium experience, justifying a higher price point. Hoteliers should align their pricing strategies with these expectations, ensuring competitive rates while reflecting the value proposition of their property type.
Optimizing Your Strategy with Outbox Company
Successful engagement with Vietnamese travelers requires a nuanced approach. By understanding their preferences for family-friendly amenities, the impact of promotions on specific age groups, their preferred booking channels, and their budget expectations, hoteliers can refine their strategies accordingly.
Our data intelligence solution for Vietnamese Hotel Booking Behaviors is designed to help you optimize your pricing strategies, promotions, and distribution channels. Leverage our data to make informed decisions that drive bookings and enhance guest satisfaction.
Ready to transform your hotel’s performance in the Vietnamese market?
Contact us today to learn how our solution can benefit your business.
