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Solo Travel: Rising Trend Among Vietnamese Travelers

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Report Overview

First mentioned in 2009, solo travel has become one of the most popular travel trends worldwide in the past recent years. From January 2015 to December 2017, the number of people searching for “solo travel” on Google increased by 40%. So, how does this trend affect Vietnamese travelers? How big is the market for solo travelers? And in the future, will traveling alone become a prominent trend in Vietnam?

With the aim of understanding and assessing the phenomenon of solo travel trend of Vietnamese travelers, Outbox Consulting – a pioneer company in consulting and researching on destination management in Vietnam cooperated with Traveloka – a leading online travel platform to release research report on “Solo Travel: Rising trend among Vietnamese travelers”. The research involved both qualitative studies targeted travel and tourism service providers and quantitative studies developed by The Outbox Company in conjunction with Traveloka to distribute the online questionnaire link to more than 1,000 Vietnamese people who have traveled in the last 12 months. Accordingly, Outbox had analyzed and brought out a deeper perception of Vietnamese travelers towards this trend and the potential of this type of tourism among local travelers.

Language: English

What you will learn from this Report

1. Solo Travel Trend
2. What Vietnamese think about traveling solo?

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Stage of “Going Green” movement among hotels in Vietnam

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Report Overview

Stage of Going Green Movement among Hotels in Vietnam research report is conducted by The Outbox Company – an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam, and Informa Markets (Vietnam) – the world’s leading exhibitions organizer.

“Going green” has been a global trend for several years to help protect the environment and sustain its natural resources for current and future generations. It is also quickly becoming an imperative priority for lodging leaders and hotel business around the world. However, ‘Going green’ topic in Vietnam lodging sector has still been overlooked in both academics and practical implications.

Therefore, we decided to carry out this research with the desire to support hotels & resorts in Vietnam to have an overview of this trend in the new era and see potential approaches to apply green initiatives in their properties. The report results are given from in-depth interviews with several General Managers of 3-5 stars hotels including local independent hotel, domestic and international chains at 3 big cities in Vietnam (Ho Chi Minh City, Hanoi and Danang).

Language: English

What you will learn from this report

1. “Going Green” perception of General Managers
2. Current Green Practices of Hotels in Vietnam
3. Changing in global green practices
4. Opportunities and challenges

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Taiwan Travel Market Profile

25,000,000 ₫

Report Overview

Taiwan Travel Market Profile is a report providing comprehensive overview of a Taiwanese market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Taiwan travel market-focused report is designed to reveal who Taiwanese Outbound travelers are. This is to provide valuable insights into a specific aspect of the Taiwanese traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Taiwan travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Taiwan outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis of Taiwanese traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

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Thailand Travel Market Profile

25,000,000 ₫

Report Overview

Thailand Travel Market Profile is a report providing comprehensive overview of a Thai market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Thailand travel market-focused report is designed to reveal who Thai Outbound travelers are. This is to provide valuable insights into a specific aspect of the Thai traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Thailand travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Thailand outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis of Thai traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

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Vietnam Outbound Travel Trend 2019 Report

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Report Overview

Recently, travel has become an essential demand for Vietnamese people, especially outbound travel. According to Asean.travel statistics, there were 8.6 million outbound trips from Vietnam in 2018. This growth is evaluated as a result of many socio-economic factors impacted, especially the emergence and rapid growth of the middle class (MAC – those with incomes of VND 15million per month or more). Besides, nearly 60% of Vietnam’s population under the age of 35 with better education and income than previous generations is also one of the factors for this development.

With rapid growth, the Outbound Vietnam market is considered as a potential rival to develop into a large tourism market in Southeast Asia and forecasted to surpass Thailand in the next decade.

Vietnam Outbound Travel Trend Report 2019 will clearly portray a picture of Vietnamese travelers while traveling abroad and introduce interesting perspectives to travel suppliers in the Outbound travel segment in Vietnam.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Overview of Vietnam Outbound Travel Trend
2. How do Vietnamese people choose a travel destination?
3. What do Vietnamese people do when traveling abroad?
4. Vietnamese people expenditure trend when traveling abroad

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Vietnam Outbound Trends – Summer 2024

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Report Overview

Did you know that Vietnam’s Outbound Travel Sentiment Score™ is 124.9, equivalent to the average for the Asian travel market and ranking third in Southeast Asia? While this indicates a fairly positive level of enthusiasm, it is also important to note the significant changes in the behavior of Vietnamese tourists, such as travel readiness, destination choice trends, and the impact of the economy on how Vietnamese travelers plan their travel spending.

The “Vietnam Outbound Trends – Summer 2024” report provides a comprehensive and in-depth analysis of the Vietnamese outbound tourism market landscape for summer 2024, highlighting notable trends in travel behaviors and key travel demographic characteristics of the market.

Language: English

What you will learn from this report?

1. Travel Outlook
2. Travel Behaviors
3. Demographic Trends

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Vietnam Tourism Destination Post Covid-19 Recovery Plan

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Report Overview

Covid-19 is a global crisis of the world tourism industry, no country or destination is not affected by this pandemic. In some ways, Covid-19 almost brings the tourism industry of the countries, destinations around the world back to the starting line, the gaps in the speed of development or industry development levels have become less significant. In this context, destinations that prepare themselves for a more accurate and effective strategy or solution will have many opportunities to rise up in the context of a competition that is expected to be “fierce” between the tourism industry of the countries or even among the localities in the goal of becoming the next destination of tourists.

It can be said that the role of destination management agencies (DMOs) in Vietnam has never been as important as it is now. The directions, strategies or solutions given by the DMOs will not only determine the resilience of the destination market, but will also be crucial for tourism businesses in recovering business activities.

The Vietnam Tourism Destination Post Covid-19 Recovery Plan is implemented with the desire to support local destination management organizations in Vietnam during the recovery of the tourism industry. We hope that the studies and recommendations proposed in the report will be useful for the destination management board in building appropriate and effective solutions for their areas. From that, we can together bring tourism activities back into normal orbit as soon as possible.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Existing issues that are likely to impact the resilience of the tourism destinations in Vietnam after the pandemic.
2. Practical actions that Vietnamese tourism has taken during the pandemic.
3. The changes in the tourism market after Covid-19.
4. Solutions & recovery plan for tourism destinations in Vietnam.

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Vietnam Tourism Outlook 2023

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Report Overview

The pandemic crisis has paralyzed the tourism of many countries in the world during the period 2020 – 2021, so many countries in the world, including Vietnam, are not only expecting a positive recovery in 2022. After two long years of the pandemic and the first year of the recovery process, the response of the government in general and businesses in particular shows that the market and authorities are learning to deal with the pandemic and adapt to the ‘new’ normal. As a result, domestic and international tourism in Vietnam experienced a significant recovery in 2022 from the historic low recorded in 2021. 

The Vietnam Tourism Outlook Report summarizes the big picture of Vietnam’s domestic and foreign tourism in 2022, A YEAR OF AN EXCITING BUT CAUTIOUS TOURISM RESTART. With the data and insights from the report, Outbox aims to find some important insights to help businesses have more pieces in the journey of understanding customer insights.  

According to research data from the Vietnam Tourism Outlook Report, travel agencies and tourism destinations gain a panoramic view and a better understanding of tourists’ behavior to create new experiences – an extraordinary experience for products and services provided to tourists. And above all, timely prepare better plans, and make appropriate decisions to develop business for business in the bustling summer tourism period of 2023. 

Language: English

What you will learn from this report

  1. The lookback – Overview of Vietnam’s tourism industry 2022 
  2. Travel trends for 2023
  3. Market recovery prediction 2023
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Vietnam Travel Landscape 2024

Vietnam Travel Landscape 2024

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Report Overview

In 2023, Vietnam’s tourism showcased a compelling narrative of triumphs and challenges. Exceeding its initial target of 8 million foreign visitors, the country welcomed over 12.59 million tourists, highlighting a commendable recovery despite trailing regional peers. The global economy’s uncertainties impact travel spending to some extent, yet the tourism industry is resilient, witnessing a worldwide resurgence. While regions beyond Asia have fully recovered, Asia, including Vietnam, faces mixed recovery speeds, notably in air connectivity.

Southeast Asian countries like Singapore, Indonesia, and Vietnam lead the tourism resurgence. China’s slower economic recovery affects outbound travel, urging Southeast Asian nations to explore new markets. Vietnam’s international source markets display a diverse mix, primarily from East Asia. In 2024, cultivating existing markets, especially South Korea, Thailand, and Taiwan, is crucial. India emerges as an opportunity, reflecting a potential shift in the long-term tourism landscape.

Explore more interesting insights into Vietnam’s dynamic landscape of travel and tourism – “VIETNAM TRAVEL LANDSCAPE 2024”, offering a detailed analysis of the current state and future prospects of Vietnam’s tourism industry.

Language: English
What can be found in this report?

  1. Vietnam Tourism’s Achievements and Challenges in 2023
  2. Travel Landscape 2024
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Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025

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Report Overview

In a rapidly evolving travel landscape, understanding consumer behavior and emerging trends has never been more critical. The report Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025 aims to equip businesses, stakeholders, and industry professionals with actionable insights to thrive in a dynamic environment. This report delves into the travel patterns and behaviors of Vietnamese wanderlust enthusiasts, offering a comprehensive outlook for strategic planning in 2025.

Language: English

What you will gain from this report?

  • Key travel trends and consumer behaviors emerging in 2024.
  • Data-driven insights to refine strategies and enhance offerings in 2025.
  • A powerful resource served to anticipate future shifts in Vietnam’s travel industry.
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Vietnam Travel Market Profile

25,000,000 ₫

Report Overview

Vietnam Travel Market Profile is a report providing comprehensive overview of a Vietnamese market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Vietnam travel market-focused report is designed to reveal who Vietnamese Outbound travelers are. This is to provide valuable insights into a specific aspect of the Vietnam traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Vietnam travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Vietnam outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis ofVietnamese traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

Download

Vietnam Travel Tech 2024

12,000,000 ₫

Report Overview

Vietnam’s travel technology sector is experiencing an impressive transformation, driven by its robust digital infrastructure, high internet usage, and widespread social media engagement. This digital environment fosters innovation in travel technology, bolstered by strategic digital transformation efforts from both government and private sectors. The main goals are to enhance visitor experiences and improve operational efficiency.

The Vietnam Travel Tech 2024 study presents a comprehensive analysis of Vietnam digital landscape and the adoption of technology by Vietnamese travelers. This examination includes a thorough exploration of the usage patterns within the realms of Online Travel Agencies and Mobile Wallets. The findings reveal a significant inclination among Vietnamese travelers and their expectations towards leveraging digital platforms for their travel needs.

Language: English

What you will gain from this report?

  1. An overview of the current application of technology in the Vietnam travel industry
  2. The demands, behaviors, and expectations of Vietnamese travelers toward travel tech
  3. Emerging travel tech trends and challenges for businesses and destinations
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Vietnam Travel Trends 2020 Report

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Report Overview

In 2019, the tourism industry witnessed many changes along with various new trends. Accordingly, the year 2020 will continue marking some significant changes in the industry affecting by the technology innovation, as well as the higher responsibility and strong connection among travelers, destination and local people.

If 2019’s travel activities were dominated by the dream destination and vacation images on Instagram, 2020 will witness the rise of slow travel, as a way to regain energy after the daily working life. The influx of tourists is expected to shift from traditional, crowded destinations to new, lesser-known destinations. In addition, travelers tend to invest more in experiences where they can learn and discover themselves while showing respect for the environment and the local community.

It is undeniable that the movement of tourists will continue to grow in the new decade and so do the tourism industry. However, one thing is for sure, tourism, like we used to know, will not be the same. The tourism changes and trends in 2020 will come in many different forms and aspects – all driven by the needs of consumers. The Vietnam Tourism Trends 2020 report summarized some of the most important and relevant tourism trends in Vietnam that we believed had an impact on tourism in the new decade.

We hope that this report will help the destination management organizations and travel businesses getting a more comprehensive and in-depth look at the tourism market in 2020, to catch the trend to grow and prepare for the next decade as well.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Travel Trends
2. Booking Trends
3. Travel Technology Trends
4. Destination Trends

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Vietnam Travel Trends 2021

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Report Overview

Vietnam Tourism Trends 2021 report is published by The Outbox Company – a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

The report is a comprehensive study and analysis aimed at providing an overview of the Vietnamese tourism market, tourism trends and changes in 2021 due to the long-lasting effects of Covid-19 from 2020.

Language: English

What you will learn from this report

A look back on 2020 – a year of constant change requiring short-term responses, and a year that negated previous forecasts of a new surge in tourism trends.

Vietnam Travel Trends in 2021 with 4 main groups:

1. Travel trends
2. Planning and booking trends
3. Technology trends
4. Destination trends

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Vietnam’s State of Travel H1 – 2023

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Report Overview

In the initial half of 2023, Vietnam’s tourism sector saw a robust resurgence, with international tourist arrivals reaching 5.6 million, accounting for 65.7% of the 2019 figures. Despite the challenges of inflation and escalating living expenses, travel demand is still high. The pace of recovery in Vietnam’s tourism sector has outstripped projections, offering a more optimistic outlook for the achievement of the 2023 target of attracting 8 million international tourists.

Nonetheless, there are still hurdles to overcome in Vietnam’s tourism sector, including high travel expenses, restricted aviation connectivity, and a yet-to-be-fully-recovered Chinese market.

The “Vietnam’s State of travel H1 – 2023” report provides a comprehensive analysis of the performance of Vietnam’s tourism industry from both supply and demand perspectives. It also includes a comparative assessment of Vietnam’s recovery efforts relative to other regional destinations.

Language: English

What you will learn from this report

1. Recovery of the tourism market
2. Outcome of the travel supply chain operations
3. Travel behavior of Vietnam tourists

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Vietnamese travel behavior Tet 2022

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Report Overview

Vietnamese Travel Behavior Tet 2022 report is the first module in Vietnam Travel Tracker research conducted in March 2022, focusing on investigating pre-trip travel preference, planning and booking behavior, and spending behavior of Vietnamese travelers.

With those data and insights from the report, Outbox aims to provide an overview of Vietnamese travelers, especially their travel behavior during the peak Tet tourist season. From there, travel businesses and tourist destinations can have the basis as well as the understanding of the Vietnamese’ travel behavior when resuming tourism activities in 2022, and preparing for the upcoming summer tourist season.

Language: English

What you will learn from this report

Vietnam Travel Behavior Tet 2022 report has 3 main groups:

1. Travel preference
2. Planning and booking behavior
3. In-destination travel behavior

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