The hotel sector in the Asia-Pacific is poised for a robust recovery as international travel resurfaces, notwithstanding prevailing macroeconomic challenges and disruptions in the supply chain. Investor interest is anticipated to remain steady, buoyed by optimistic growth projections for the region’s hotel sector, predicting stable investment volumes in the years ahead.
The competitive landscape in the Asia-Pacific is heightened by the proliferation of both international and domestic hotel brands. Notably, hotels registering year-over-year increases in guest satisfaction also witness corresponding growth in loyalty and market share. However, properties across all segments can enhance their financial outcomes by prioritizing a robust hotel branding promise and ensuring its centrality to their brand culture. By making the delivery on this promise a primary focus, hotels can optimize their positioning in the market.
The Asia Hotel Brand Blueprint 2023 whitepaper offers a thorough evaluation of the current state of the Asia-Pacific hotel market and consumer perceptions of hotel brands. A collaborative endeavor between The Outbox Company and Vero, this comprehensive assessment delves into the nuances of brand awareness and familiarity among consumers in the region.
Twenty years of Forrester research has shown that improving the customer experience is one of the most effective ways to build retention, stimulate enrichment, and generate advocacy that drives revenue. In contemporary hospitality industry, hotels need to deliver more than just the basics of a comfortable bed and clean accommodations. Today’s hospitality customers are constantly changing their definition of an excellent experience. Hotels, instead need to learn how to harness customer data and insights to ensure their ability to keep pace with changing customer expectations and elevate the guest experience.
All around customer experience is the concept of customer journeys. Hotels used to focus on improving customer touchpoints, but in order to satisfy the customer needs, hotels typically need more than one touchpoint to create overall customer satisfaction. Unfortunately, limited comprehension of the topic still exists among local industry practitioners. For that, the report is aiming to provide a comprehensive overview of existing knowledge of customer experience management (CEM), contemporary information on trends and practices adopted by international hotel brands around the world.
This Report is published in Vietnamese only.
What’ll you learn from this Report
1. A comprehensive overview of the key elements of CEM. 2. The context and expectation of hospitality customers. 3. Obstacles to delivering excellent customer experiences. 4. Best practices for creating customer experiences adopted by international brands. 5. Trends and practices in creating excellent customer experiences. 6. Hospitality experiences from customer perspectives.
Vietnam has emerged as one of the fastest-growing digital economies in ASEAN, with over 78 million internet users and a social media penetration rate of 73.3%. This robust digital infrastructure creates a fertile ground for travel technology, yet challenges remain in bridging the gap between common platforms and the adoption of more advanced technologies such as e-tickets and virtual assistants.
The “Exploring Technology Adoption Among Vietnamese Travelers” report offers a comprehensive analysis of how Vietnamese travelers are embracing technology, while uncovering opportunities and barriers to its widespread adoption in the tourism industry.
The sharing economy continues to gain momentum, a new wave of peer-to-peer is shaking up many sectors. Whether borrowing goods, transports, leasing office, renting homes in exchange for money, consumers are showing a robust interest for the sharing-based economy. Ten years ago, the idea of staying in someone’s house while on holiday would have been completely straight. But as the world continues to evolve, so does the way we live, work and travel. The concept of home sharing is not new but its recent emergence in Vietnam has brought a new and exciting element to Vietnam hospitality industry.
While Airbnb is a worldwide platform – with more than 5 million listings across 191 countries, Airbnb is still considered as a newbie in Vietnam market. From 6,500 listings in 2016, Airbnb has grown to more than 16,000 listings as of spring 2018 and become the major player of this segment. Nielsen Vietnam noted that 76% of Vietnamese like using “shared products and services”, compared to 66% globally, and this has created a positive image for the homesharing phenomena. This report draws the portrait of homesharing in Vietnam through Airbnb platform, in which the context of this phenomena, profiles of hosts and guests involving in this peer-to-peer business are highlighted.
This Report is published in Vietnamese only.
What’ll you learn from this Report
1. The definition of homesharing as a part of the sharing economy 2. A brief picture of Airbnb development over the last decade 3. A distribution map of homesharing popularity across Vietnam 4. A description of Airbnb community in Vietnam through genuine figures 5. Profile of Airbnb hosts in Vietnam 6. Profile guests using Airbnb as an alternative for traditional forms of accommodation
IndiaTravel Market Profile is a report providing comprehensive overview of an Indian market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
An India travel market-focused report is designed to reveal who Indian Outbound travelers are. This is to provide valuable insights into a specific aspect of the Indian traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping India travel industry.
Detailed Trip Characteristics: Uncover the key trends in India outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Indian traveler profiles, motivations, and market opportunities.
IndonesiaTravel Market Profile is a report providing comprehensive overview of an Indonesian market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
An Indonesia travel market-focused report is designed to reveal who Indonesian Outbound travelers are. This is to provide valuable insights into a specific aspect of the Indonesian traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Indonesia travel industry.
Detailed Trip Characteristics: Uncover the key trends in Indonesian outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Indonesian traveler profiles, motivations, and market opportunities.
Vietnam Tourism Trends 2021 report is published by The Outbox Company – a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.
Insight Snapshot “Vietnamese Travel Behaviors – Summer 2021” will help readers to:
1. Understand travelers’ behaviors at each time: before, during, and after traveling. 2. Find out the decisive factors of traveling which divided by each Gens (X, Y, Z). 3. Capture key findings exported from each group of researched factors.
Language: English
What you will get from this Insight Snapshot
1. Vietnamese Travel Behaviors 2. The behavior of package tour travelers 3. The behavior of independent travelers
JapanTravel Market Profile is a report providing comprehensive overview of a Japan market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Japanese travel market-focused report is designed to reveal who Japanese Outbound travelers are. This is to provide valuable insights into a specific aspect of the Japanese traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Japanese travel industry.
Detailed Trip Characteristics: Uncover the key trends in Japanese outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Japanese traveler profiles, motivations, and market opportunities.
KoreaTravel Market Profile is a report providing comprehensive overview of a Korean market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Korea travel market-focused report is designed to reveal who Korean Outbound travelers are. This is to provide valuable insights into a specific aspect of the Korean traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Korean travel industry.
Detailed Trip Characteristics: Uncover the key trends in Korean outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Korean traveler profiles, motivations, and market opportunities.
The report “Korean destination image in Vietnamese visitors’ perception” is published by The Outbox Company, an independent research &consulting firm specialized in tourism and hospitality in Vietnam.
The report provides an overview, along with analysis of the characteristics and factors that built the destination image in visitor perception. This image influences tourist behavior, the decision to choose a destination and satisfaction through traveling. Therefore, understanding visitors’ perception of a destination is essential to forecast tourism demand as well as its impact on that destination, and helps managers have a more effective plan of building a positive image and effective marketing strategies.
In addition, to illustrate tourist perceptions of a destination, the report also explores factors that make up the perception of Vietnamese tourists about the image of Korean, a destination many Vietnamese like.
Language: English
What you will learn from this report
1. Destination image and its impact on visitor behaviors and marketing activities. 2. Image of Korean destination in Vietnamese visitors’ perception.
MalaysiaTravel Market Profile is a report providing comprehensive overview of a Malaysian market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Malaysia travel market-focused report is designed to reveal who Malaysian Outbound travelers are. This is to provide valuable insights into a specific aspect of the Indian traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Malaysia travel industry.
Detailed Trip Characteristics: Uncover the key trends in Malaysia outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Malaysian traveler profiles, motivations, and market opportunities.
“Research on mobile device usage habits of Vietnamese Millennials travelers on their travels” report is conducted by The Outbox Company – an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam.
This report is undertaken with the aim of analyzing and describing mobile phone usage behaviors of Vietnamese millennials generation when traveling.
Moreover, the topic A Journey of Me from the research of Amadeus (2017) with the important impacts on converting the tourism industry to gain more profound insight into travelers at each touch-point in their journey is also an inspiration for us to conduct analyses in the report.
Language: English
What you will learn from this report
In 2019, Vietnamese Millennials (from 26-35 years old) accounted for 25.5% of the entire population. Millennials are inducing an enormous change to the tourism industry. To understand exactly how Millennials are doing this, Destination marketing organizations (DMOs), as well as travel service providers, truly have to grasp this tourist group’s characteristics and psychology by considering the events which influence them, their values and their consumption choices for service products which are not related to the tourism industry. Besides sharing certain characteristics, Millennials from different areas of the world have different behaviors and favorite experiences and Vietnamese Millennials are no exception. Economic, social and cultural characteristics have made differences in their behaviors and experiences when it comes to work and also travel.
The journey to grasping mobile device usage habits of ‘ME’ – Vietnamese millennial travelers comprises:
1. Understanding ‘ME’ (chief characteristics of Vietnamese millennial travelers) 2. Inspiring ‘ME’ (how Vietnamese Millennials seek inspiration and information on their travels) 3. Connecting ‘ME’ (how Vietnamese millennial travelers get their mobile devices connected) 4. Caring for ‘ME’ (what Vietnamese millennial travelers use mobile devices for on their travels)
Did you know that the number of Asian travelers (excluding China) to Southeast Asia accounted for approximately 40% of the total international arrivals to the region in 2023?
With intra-regional travel on the rise and the Asian travel market booming, travelers increasingly choose destinations based on their perception of destination information, images, and brands. This calls for a new approach to marketing and promotion, focusing on capturing destination brands and images effectively.
This in-depth report “How Southeast Asia Destinations are Perceived by Asian Travelers” provides key data and metrics for understanding the perceptions of Southeast Asian destinations from travelers within the region.
Singapore Travel Market Profile is a report providing comprehensive overview of a Singaporean market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Singapore travel market-focused report is designed to reveal who Singaporean Outbound travelers are. This is to provide valuable insights into a specific aspect of the Indian traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Singapore travel industry.
Detailed Trip Characteristics: Uncover the key trends in Singapore outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Singaporean traveler profiles, motivations, and market opportunities.
First mentioned in 2009, solo travel has become one of the most popular travel trends worldwide in the past recent years. From January 2015 to December 2017, the number of people searching for “solo travel” on Google increased by 40%. So, how does this trend affect Vietnamese travelers? How big is the market for solo travelers? And in the future, will traveling alone become a prominent trend in Vietnam?
With the aim of understanding and assessing the phenomenon of solo travel trend of Vietnamese travelers, Outbox Consulting – a pioneer company in consulting and researching on destination management in Vietnam cooperated with Traveloka – a leading online travel platform to release research report on “Solo Travel: Rising trend among Vietnamese travelers”. The research involved both qualitative studies targeted travel and tourism service providers and quantitative studies developed by The Outbox Company in conjunction with Traveloka to distribute the online questionnaire link to more than 1,000 Vietnamese people who have traveled in the last 12 months. Accordingly, Outbox had analyzed and brought out a deeper perception of Vietnamese travelers towards this trend and the potential of this type of tourism among local travelers.
Language: English
What you will learn from this Report
1. Solo Travel Trend 2. What Vietnamese think about traveling solo?
Stage of Going Green Movement among Hotels in Vietnam research report is conducted by The Outbox Company – an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam, and Informa Markets (Vietnam) – the world’s leading exhibitions organizer.
“Going green” has been a global trend for several years to help protect the environment and sustain its natural resources for current and future generations. It is also quickly becoming an imperative priority for lodging leaders and hotel business around the world. However, ‘Going green’ topic in Vietnam lodging sector has still been overlooked in both academics and practical implications.
Therefore, we decided to carry out this research with the desire to support hotels & resorts in Vietnam to have an overview of this trend in the new era and see potential approaches to apply green initiatives in their properties. The report results are given from in-depth interviews with several General Managers of 3-5 stars hotels including local independent hotel, domestic and international chains at 3 big cities in Vietnam (Ho Chi Minh City, Hanoi and Danang).
Language: English
What you will learn from this report
1. “Going Green” perception of General Managers 2. Current Green Practices of Hotels in Vietnam 3. Changing in global green practices 4. Opportunities and challenges
