Ho Chi Minh City, August 17, 2023 – The Outbox Company, a tourism market research company, has released a new report “Vietnam’s state of travel H1 – 2023”. The report provides a comprehensive overview of the country’s tourism recovery, comparing it to other destinations in Southeast Asia. The report also examines the factors affecting tourism…
Malaysia is on track to surpass its target of 16.1 million international tourist arrivals this year, with Tourism Malaysia Director-General Datuk Dr. Ammar Abdul Ghapar predicting that the country could welcome up to 18 million visitors by the end of the year. Ammar said the positive growth in tourist arrivals is being driven by a…
The Hanoi-Ho Chi Minh City route is the busiest domestic route in Southeast Asia, with over 977,000 passengers in July 2023. This route is also ranked third in the world for busiest domestic routes. According to data from OAG, the total air capacity in Southeast Asia in July 2023 was 37.2 million seats, up 20%…
The hotel industry is facing a number of changes in 2023, as consumers’ spending habits and preferences shift. Here are five key trends to watch: The rise of the mid-market hotel. In the past, the hotel industry was largely divided into two categories: luxury hotels and budget hotels. However, in recent years, there has been…
The project measures the attractiveness of the destination Da Nang, a collaboration between the Da Nang Tourism Promotion Center and The Outbox Company that has officially entered the implementation phase. To optimize the accessibility of the survey to visitors, the Da Nang Tourism Promotion Center and Outbox worked closely with local businesses to research locations…
Travel has become an integral part of our modern lives. It is no longer just a leisure activity but has evolved into a necessary consumer good in Vietnamese lives. Understanding visitor spending and affordability will help businesses better understand the value of their offerings and meet the needs of their visitors. According to the Vietnam…
The Vietnam Travel Market Tracker Q2/23 has launched an updated report on the consumption behavior of Vietnamese tourists in Q2/23. This article will explore the differences and changes in visitor behavior during this peak summer period for tourism in Vietnam. Gen Y continued dominant The majority of Vietnamese tourists were under 42 years old in…
Vietnam’s tourism industry has been recovering from the impact of the COVID-19 pandemic, thanks to the strong growth of domestic tourism. In the first seven months of 2023, the industry served 76.5 million domestic tourists, including 12.5 million in July, the peak summertime holiday month. According to Outbox’s recent report on Vietnamese Summer Travel Intent…
The importance of market research in today’s constantly fluctuating society and economy cannot be overstated, particularly as travelers’ behavior continues to evolve. Research results can provide valuable insights into customers by interpreting their behavior, which is crucial for building relationships and connecting with them, rather than just making transactions. By understanding the travelers (end-user), businesses…
According to Vietnam Travel Market Tracker Q2/23, the travel motivations of Vietnamese tourists in Q2/2023 were diverse, with relaxation and visiting friends and relatives being the two most popular purposes. Work-related purposes ranked lower. There were some interesting differences in the travel motivations of different age groups. Gen Y tourists were more likely to travel…