TaiwanTravel Market Profile is a report providing comprehensive overview of a Taiwanese market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Taiwan travel market-focused report is designed to reveal who Taiwanese Outbound travelers are. This is to provide valuable insights into a specific aspect of the Taiwanese traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Taiwan travel industry.
Detailed Trip Characteristics: Uncover the key trends in Taiwan outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Taiwanese traveler profiles, motivations, and market opportunities.
ThailandTravel Market Profile is a report providing comprehensive overview of a Thaimarket’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Thailand travel market-focused report is designed to reveal who Thai Outbound travelers are. This is to provide valuable insights into a specific aspect of the Thai traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Thailand travel industry.
Detailed Trip Characteristics: Uncover the key trends in Thailand outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis of Thai traveler profiles, motivations, and market opportunities.
The COVID-19 pandemic brings Vietnam outbound travel to a standstill. As this unpreceded situation happened, it not only severely hit the tourism industry, but also caused a sudden shock in the traveler’s community. The recovery in outbound tourism follows a weak 2020 and 2021, where lower traveler confidence and strict COVID-19 measures saw numbers shrink to a fraction of what they were in 2019. However, with restrictions now eased, and confidence returning, projections for 2022 and beyond are much brighter.
Vietnam Outbound Travel Insight Report investigates pre-trip travel preferences, planning behavior, spending behavior, and especially overseas travel behaviors of Vietnamese tourists post-COVID-19. With those data and insights from the report, Outbox aims to explore some of the latest changes in overseas travel behaviors of Vietnamese tourists post-COVID-19 by the recent survey conducted among 900 samples of adults with average age distribution from 18 – 55 who traveled overseas in the last nine months.
From there, travel businesses and tourist destinations can have the basis and understanding of the Vietnamese Outbound Traveller behavior when resuming tourism activities in 2023, and preparing, making smarter decisions for the upcoming summer tourist season to grow your business.
What you will learn from this report Vietnam Outbound Travel Insight Report has 4 main groups: 1. Unprecedented Pent-Up Demand Drives Outbound travel recovering faster than forecast 2. How Vietnamese Travelers reconnected with Outbound Travel 3. Where did the Vietnamese Outbound Travel before and after Covid 4. What will the Post-COVID Vietnamese Outbound Travel look like
Recently, travel has become an essential demand for Vietnamese people, especially outbound travel. According to Asean.travel statistics, there were 8.6 million outbound trips from Vietnam in 2018. This growth is evaluated as a result of many socio-economic factors impacted, especially the emergence and rapid growth of the middle class (MAC – those with incomes of VND 15million per month or more). Besides, nearly 60% of Vietnam’s population under the age of 35 with better education and income than previous generations is also one of the factors for this development.
With rapid growth, the Outbound Vietnam market is considered as a potential rival to develop into a large tourism market in Southeast Asia and forecasted to surpass Thailand in the next decade.
Vietnam Outbound Travel Trend Report 2019 will clearly portray a picture of Vietnamese travelers while traveling abroad and introduce interesting perspectives to travel suppliers in the Outbound travel segment in Vietnam.
This Report is published in Vietnamese only.
What you will learn from this Report
1. Overview of Vietnam Outbound Travel Trend 2. How do Vietnamese people choose a travel destination? 3. What do Vietnamese people do when traveling abroad? 4. Vietnamese people expenditure trend when traveling abroad
Did you know that Vietnam’s Outbound Travel Sentiment Score™ is 124.9, equivalent to the average for the Asian travel market and ranking third in Southeast Asia? While this indicates a fairly positive level of enthusiasm, it is also important to note the significant changes in the behavior of Vietnamese tourists, such as travel readiness, destination choice trends, and the impact of the economy on how Vietnamese travelers plan their travel spending.
The “Vietnam Outbound Trends – Summer 2024” report provides a comprehensive and in-depth analysis of the Vietnamese outbound tourism market landscape for summer 2024, highlighting notable trends in travel behaviors and key travel demographic characteristics of the market.
Language: English
What you will learn from this report?
1. Travel Outlook 2. Travel Behaviors 3. Demographic Trends
Covid-19 is a global crisis of the world tourism industry, no country or destination is not affected by this pandemic. In some ways, Covid-19 almost brings the tourism industry of the countries, destinations around the world back to the starting line, the gaps in the speed of development or industry development levels have become less significant. In this context, destinations that prepare themselves for a more accurate and effective strategy or solution will have many opportunities to rise up in the context of a competition that is expected to be “fierce” between the tourism industry of the countries or even among the localities in the goal of becoming the next destination of tourists.
It can be said that the role of destination management agencies (DMOs) in Vietnam has never been as important as it is now. The directions, strategies or solutions given by the DMOs will not only determine the resilience of the destination market, but will also be crucial for tourism businesses in recovering business activities.
The Vietnam Tourism Destination Post Covid-19 Recovery Plan is implemented with the desire to support local destination management organizations in Vietnam during the recovery of the tourism industry. We hope that the studies and recommendations proposed in the report will be useful for the destination management board in building appropriate and effective solutions for their areas. From that, we can together bring tourism activities back into normal orbit as soon as possible.
This Report is published in Vietnamese only.
What you will learn from this Report
1. Existing issues that are likely to impact the resilience of the tourism destinations in Vietnam after the pandemic. 2. Practical actions that Vietnamese tourism has taken during the pandemic. 3. The changes in the tourism market after Covid-19. 4. Solutions & recovery plan for tourism destinations in Vietnam.
The pandemic crisis has paralyzed the tourism of many countries in the world during the period 2020 – 2021, so many countries in the world, including Vietnam, are not only expecting a positive recovery in 2022. After two long years of the pandemic and the first year of the recovery process, the response of the government in general and businesses in particular shows that the market and authorities are learning to deal with the pandemic and adapt to the ‘new’ normal. As a result, domestic and international tourism in Vietnam experienced a significant recovery in 2022 from the historic low recorded in 2021.
The Vietnam Tourism Outlook Report summarizes the big picture of Vietnam’s domestic and foreign tourism in 2022, A YEAR OF AN EXCITING BUT CAUTIOUS TOURISM RESTART. With the data and insights from the report, Outbox aims to find some important insights to help businesses have more pieces in the journey of understanding customer insights.
According to research data from the Vietnam Tourism Outlook Report, travel agencies and tourism destinations gain a panoramic view and a better understanding of tourists’ behavior to create new experiences – an extraordinary experience for products and services provided to tourists. And above all, timely prepare better plans, and make appropriate decisions to develop business for business in the bustling summer tourism period of 2023.
Language: English
What you will learn from this report
The lookback – Overview of Vietnam’s tourism industry 2022
In 2023, Vietnam’s tourism showcased a compelling narrative of triumphs and challenges. Exceeding its initial target of 8 million foreign visitors, the country welcomed over 12.59 million tourists, highlighting a commendable recovery despite trailing regional peers. The global economy’s uncertainties impact travel spending to some extent, yet the tourism industry is resilient, witnessing a worldwide resurgence. While regions beyond Asia have fully recovered, Asia, including Vietnam, faces mixed recovery speeds, notably in air connectivity.
Southeast Asian countries like Singapore, Indonesia, and Vietnam lead the tourism resurgence. China’s slower economic recovery affects outbound travel, urging Southeast Asian nations to explore new markets. Vietnam’s international source markets display a diverse mix, primarily from East Asia. In 2024, cultivating existing markets, especially South Korea, Thailand, and Taiwan, is crucial. India emerges as an opportunity, reflecting a potential shift in the long-term tourism landscape.
Explore more interesting insights into Vietnam’s dynamic landscape of travel and tourism – “VIETNAM TRAVEL LANDSCAPE 2024”, offering a detailed analysis of the current state and future prospects of Vietnam’s tourism industry.
Language: English What can be found in this report?
Vietnam Tourism’s Achievements and Challenges in 2023
VietnamTravel Market Profile is a report providing comprehensive overview of a Vietnamese market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.
A Vietnam travel market-focused report is designed to reveal who Vietnamese Outbound travelers are. This is to provide valuable insights into a specific aspect of the Vietnam traveler profile.
Our report will equip your destination & business with:
Market Overview Analysis: Dive into the socio-economic shifts shaping Vietnam travel industry.
Detailed Trip Characteristics: Uncover the key trends in Vietnam outbound travel behaviors.
Actionable Traveler Insights: Gain a competitive edge with deep analysis ofVietnamese traveler profiles, motivations, and market opportunities.
In 2019, the tourism industry witnessed many changes along with various new trends. Accordingly, the year 2020 will continue marking some significant changes in the industry affecting by the technology innovation, as well as the higher responsibility and strong connection among travelers, destination and local people.
If 2019’s travel activities were dominated by the dream destination and vacation images on Instagram, 2020 will witness the rise of slow travel, as a way to regain energy after the daily working life. The influx of tourists is expected to shift from traditional, crowded destinations to new, lesser-known destinations. In addition, travelers tend to invest more in experiences where they can learn and discover themselves while showing respect for the environment and the local community.
It is undeniable that the movement of tourists will continue to grow in the new decade and so do the tourism industry. However, one thing is for sure, tourism, like we used to know, will not be the same. The tourism changes and trends in 2020 will come in many different forms and aspects – all driven by the needs of consumers. The Vietnam Tourism Trends 2020 report summarized some of the most important and relevant tourism trends in Vietnam that we believed had an impact on tourism in the new decade.
We hope that this report will help the destination management organizations and travel businesses getting a more comprehensive and in-depth look at the tourism market in 2020, to catch the trend to grow and prepare for the next decade as well.
Vietnam Tourism Trends 2021 report is published by The Outbox Company – a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.
The report is a comprehensive study and analysis aimed at providing an overview of the Vietnamese tourism market, tourism trends and changes in 2021 due to the long-lasting effects of Covid-19 from 2020.
Language: English
What you will learn from this report
A look back on 2020 – a year of constant change requiring short-term responses, and a year that negated previous forecasts of a new surge in tourism trends.
In the initial half of 2023, Vietnam’s tourism sector saw a robust resurgence, with international tourist arrivals reaching 5.6 million, accounting for 65.7% of the 2019 figures. Despite the challenges of inflation and escalating living expenses, travel demand is still high. The pace of recovery in Vietnam’s tourism sector has outstripped projections, offering a more optimistic outlook for the achievement of the 2023 target of attracting 8 million international tourists.
Nonetheless, there are still hurdles to overcome in Vietnam’s tourism sector, including high travel expenses, restricted aviation connectivity, and a yet-to-be-fully-recovered Chinese market.
The “Vietnam’s State of travel H1 – 2023” report provides a comprehensive analysis of the performance of Vietnam’s tourism industry from both supply and demand perspectives. It also includes a comparative assessment of Vietnam’s recovery efforts relative to other regional destinations.
Language: English
What you will learn from this report
1. Recovery of the tourism market 2. Outcome of the travel supply chain operations 3. Travel behavior of Vietnam tourists
Vietnamese Travel Behavior Tet 2022 report is the first module in Vietnam Travel Tracker research conducted in March 2022, focusing on investigating pre-trip travel preference, planning and booking behavior, and spending behavior of Vietnamese travelers.
With those data and insights from the report, Outbox aims to provide an overview of Vietnamese travelers, especially their travel behavior during the peak Tet tourist season. From there, travel businesses and tourist destinations can have the basis as well as the understanding of the Vietnamese’ travel behavior when resuming tourism activities in 2022, and preparing for the upcoming summer tourist season.
Language: English
What you will learn from this report
Vietnam Travel Behavior Tet 2022 report has 3 main groups:
Tourism is heavily affected by Covid-19, but it is also one of the first sectors forecasted to be recover after the epidemic. According to WeSwap, the largest travel currency exchange company in the UK, Vietnam is among the top countries that can reopen the tourism industry. However, one certain thing is that the tourism industry will not be the same anymore due to the consequences of the disease on the psychology and economy of tourists. A number of new trends in travel planning will emerge from the second half of 2020.
So how to catch up with new trends, understand the market and capture the intentions and behavior of customers after the pandemic?
With the desire to support local tourism businesses in understanding the market to build up an appropriate and effective recovery solution after Covid-19, The Outbox Company carried out a quick survey on nearly 1,000 Vietnamese about their travel intention in the second half of 2020. In the survey, we aimed to find out the changes in the customer’s plan and behavior.
Language: English
What you will learn from this report
This report will reveal useful and interesting data and analysis of Vietnam’s travelers, including:
1. Vietnamese travelers’ characteristics. 2. Vietnamese travelers’ behavior and plan in the second half of 2020.
Reality has shown that, under the impact of Covid-19, the perception and behaviour of travellers have changed over time to adapt and build the “new normal” in all activities in life. These changes take place in short and continuous cycles following the evolution of the pandemic, therefore, tracking changes in behaviour and mindset of travellers over time helps businesses in the industry better understand the changes and readiness of travellers in this new normal period.
Realising the importance of traveler’s sentiment index for the return of travel, Outbox conducted the report “Vietnamese Travel Sentiment” to analyse the changes in the readiness and perception of Vietnamese travellers towards traveling activities after a long pause as well as the travellers profile of different generations.
With the new brand positioning focusing on optimal and authentic data analysis and research solutions, we believe that often tracking the index about the change of both travellers and businesses will become the important trends for the tourism industry in the path of rebound more sustainable in the future.
Language: English
What you will learn from this report
Vietnamese travellers profile in the next new normal
Following the two surveys on Vietnamese Travel Sentiment conducted in October 2021 and November 2021, Outbox continues to measure Vietnamese Travel Sentiment under the impact of Covid-19 for the 2022 summer travel season in order to provide the tourism industry with a comprehensive view of the changes in Vietnamese travelers over the period
The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” is the outcome of Vietnam Travel Tracker research, which was conducted in May 2022, focusing on investigating the readiness to travel, concerns and preferences of Vietnamese travelers when returning to travel in the 2022 summer travel season.
With those data and insights from the report, Outbox aims to provide an overview of the Vietnamese Travel Market, especially their feelings about the recovery of the domestic market and their travel experience, their concerns when returning to travel, and their international destination preferences. Therefore, capturing the Travel Sentiment Index will help travel businesses and DMOs in Vietnam have the basis to determine the level of readiness to travel of Vietnamese travelers before every peak travel season, so they could prepare better business plans for the upcoming summer travel season.
Language: English
What you will learn from this report
The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” has 3 main sections :
1. Travel state of the domestic market
2. Vietnamese traveler’s concerns when returning to travel
