In the initial half of 2023, Vietnam’s tourism sector saw a robust resurgence, with international tourist arrivals reaching 5.6 million, accounting for 65.7% of the 2019 figures. Despite the challenges of inflation and escalating living expenses, travel demand is still high. The pace of recovery in Vietnam’s tourism sector has outstripped projections, offering a more optimistic outlook for the achievement of the 2023 target of attracting 8 million international tourists.
Nonetheless, there are still hurdles to overcome in Vietnam’s tourism sector, including high travel expenses, restricted aviation connectivity, and a yet-to-be-fully-recovered Chinese market.
The “Vietnam’s State of travel H1 – 2023” report provides a comprehensive analysis of the performance of Vietnam’s tourism industry from both supply and demand perspectives. It also includes a comparative assessment of Vietnam’s recovery efforts relative to other regional destinations.
Language: English
What you will learn from this report
1. Recovery of the tourism market 2. Outcome of the travel supply chain operations 3. Travel behavior of Vietnam tourists
Vietnamese Travel Behavior Tet 2022 report is the first module in Vietnam Travel Tracker research conducted in March 2022, focusing on investigating pre-trip travel preference, planning and booking behavior, and spending behavior of Vietnamese travelers.
With those data and insights from the report, Outbox aims to provide an overview of Vietnamese travelers, especially their travel behavior during the peak Tet tourist season. From there, travel businesses and tourist destinations can have the basis as well as the understanding of the Vietnamese’ travel behavior when resuming tourism activities in 2022, and preparing for the upcoming summer tourist season.
Language: English
What you will learn from this report
Vietnam Travel Behavior Tet 2022 report has 3 main groups:
Tourism is heavily affected by Covid-19, but it is also one of the first sectors forecasted to be recover after the epidemic. According to WeSwap, the largest travel currency exchange company in the UK, Vietnam is among the top countries that can reopen the tourism industry. However, one certain thing is that the tourism industry will not be the same anymore due to the consequences of the disease on the psychology and economy of tourists. A number of new trends in travel planning will emerge from the second half of 2020.
So how to catch up with new trends, understand the market and capture the intentions and behavior of customers after the pandemic?
With the desire to support local tourism businesses in understanding the market to build up an appropriate and effective recovery solution after Covid-19, The Outbox Company carried out a quick survey on nearly 1,000 Vietnamese about their travel intention in the second half of 2020. In the survey, we aimed to find out the changes in the customer’s plan and behavior.
Language: English
What you will learn from this report
This report will reveal useful and interesting data and analysis of Vietnam’s travelers, including:
1. Vietnamese travelers’ characteristics. 2. Vietnamese travelers’ behavior and plan in the second half of 2020.
The “Vietnamese Travel Sentiment – Tet 2025” report examines Vietnamese travelers’ preferences, behaviors, and planning trends for the Tet holiday. This annual publication serves as a valuable resource for understanding shifting travel dynamics, offering critical insights into travel demand and preferences during Tet 2025, then providing actionable intelligence for travel businesses and stakeholders to refine their strategies.
Language: English
What you will learn from this report?
Travel Propensity and Period of the Trips
Top Destinations of Vietnamese travelers for Tet 2025 holidays
Reality has shown that, under the impact of Covid-19, the perception and behaviour of travellers have changed over time to adapt and build the “new normal” in all activities in life. These changes take place in short and continuous cycles following the evolution of the pandemic, therefore, tracking changes in behaviour and mindset of travellers over time helps businesses in the industry better understand the changes and readiness of travellers in this new normal period.
Realising the importance of traveler’s sentiment index for the return of travel, Outbox conducted the report “Vietnamese Travel Sentiment” to analyse the changes in the readiness and perception of Vietnamese travellers towards traveling activities after a long pause as well as the travellers profile of different generations.
With the new brand positioning focusing on optimal and authentic data analysis and research solutions, we believe that often tracking the index about the change of both travellers and businesses will become the important trends for the tourism industry in the path of rebound more sustainable in the future.
Language: English
What you will learn from this report
Vietnamese travellers profile in the next new normal
Following the two surveys on Vietnamese Travel Sentiment conducted in October 2021 and November 2021, Outbox continues to measure Vietnamese Travel Sentiment under the impact of Covid-19 for the 2022 summer travel season in order to provide the tourism industry with a comprehensive view of the changes in Vietnamese travelers over the period
The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” is the outcome of Vietnam Travel Tracker research, which was conducted in May 2022, focusing on investigating the readiness to travel, concerns and preferences of Vietnamese travelers when returning to travel in the 2022 summer travel season.
With those data and insights from the report, Outbox aims to provide an overview of the Vietnamese Travel Market, especially their feelings about the recovery of the domestic market and their travel experience, their concerns when returning to travel, and their international destination preferences. Therefore, capturing the Travel Sentiment Index will help travel businesses and DMOs in Vietnam have the basis to determine the level of readiness to travel of Vietnamese travelers before every peak travel season, so they could prepare better business plans for the upcoming summer travel season.
Language: English
What you will learn from this report
The report “Vietnamese Travel Sentiment Snapshot, 06-09/2022 period” has 3 main sections :
1. Travel state of the domestic market
2. Vietnamese traveler’s concerns when returning to travel
Did you know that nearly half of Vietnamese have already secured their plans for Tet holiday travels, either partially or fully? As the biggest holiday of the year approaches, the Vietnamese are eagerly anticipating the opportunity to travel, leading to a surge in those planning to embark on journeys during the traditional Tet holiday.
To delve deeper into Vietnam’s travel sentiment during Tet 2024, Outbox has just unveiled our latest report today: “Vietnamese Travel Sentiment – Tet 2024”. This snapshot report provides an insightful overview of the excitement surrounding travel and how Vietnamese individuals are planning for their Tet 2024 journeys.
Language: English
What you will learn from this report?
Excitement for traveling in Tet 2024
Planning status for 2024 Tet holiday trip
Preferred types of trips for Tet 2024
Criteria for choosing travel destination for Tet 2024
Travel Preferences for Tet 2024
Envisaged budget and length of trip for Tet 2024 travel
