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Asia Hotel Brand Blueprint 2023Asia Hotel Brand Blueprint 2023 Content

Asia Hotel Brand Blueprint 2023

Report Overview

The hotel sector in the Asia-Pacific is poised for a robust recovery as international travel resurfaces, notwithstanding prevailing macroeconomic challenges and disruptions in the supply chain. Investor interest is anticipated to remain steady, buoyed by optimistic growth projections for the region’s hotel sector, predicting stable investment volumes in the years ahead.

The competitive landscape in the Asia-Pacific is heightened by the proliferation of both international and domestic hotel brands. Notably, hotels registering year-over-year increases in guest satisfaction also witness corresponding growth in loyalty and market share. However, properties across all segments can enhance their financial outcomes by prioritizing a robust hotel branding promise and ensuring its centrality to their brand culture. By making the delivery on this promise a primary focus, hotels can optimize their positioning in the market.

The Asia Hotel Brand Blueprint 2023 whitepaper offers a thorough evaluation of the current state of the Asia-Pacific hotel market and consumer perceptions of hotel brands. A collaborative endeavor between The Outbox Company and Vero, this comprehensive assessment delves into the nuances of brand awareness and familiarity among consumers in the region.

Language: English

What you will gain from this report:

  1.       Asia Hotel Market
  2.       Asia Hotel Brand Blueprint
  3.       Future Proofing Hotel Brands

Customer Experience Management – Challenges and Opportunity in Hospitality Industry

Report Overview

Twenty years of Forrester research has shown that improving the customer experience is one of the most effective ways to build retention, stimulate enrichment, and generate advocacy that drives revenue. In contemporary hospitality industry, hotels need to deliver more than just the basics of a comfortable bed and clean accommodations. Today’s hospitality customers are constantly changing their definition of an excellent experience. Hotels, instead need to learn how to harness customer data and insights to ensure their ability to keep pace with changing customer expectations and elevate the guest experience.

All around customer experience is the concept of customer journeys. Hotels used to focus on improving customer touchpoints, but in order to satisfy the customer needs, hotels typically need more than one touchpoint to create overall customer satisfaction. Unfortunately, limited comprehension of the topic still exists among local industry practitioners. For that, the report is aiming to provide a comprehensive overview of existing knowledge of customer experience management (CEM), contemporary information on trends and practices adopted by international hotel brands around the world.

This Report is published in Vietnamese only.

What’ll you learn from this Report

1. A comprehensive overview of the key elements of CEM.
2. The context and expectation of hospitality customers.
3. Obstacles to delivering excellent customer experiences.
4. Best practices for creating customer experiences adopted by international brands.
5. Trends and practices in creating excellent customer experiences.
6. Hospitality experiences from customer perspectives.

Homesharing Vietnam Insights Report

Report Overview

The sharing economy continues to gain momentum, a new wave of peer-to-peer is shaking up many sectors. Whether borrowing goods, transports, leasing office, renting homes in exchange for money, consumers are showing a robust interest for the sharing-based economy. Ten years ago, the idea of staying in someone’s house while on holiday would have been completely straight. But as the world continues to evolve, so does the way we live, work and travel. The concept of home sharing is not new but its recent emergence in Vietnam has brought a new and exciting element to Vietnam hospitality industry.

While Airbnb is a worldwide platform – with more than 5 million listings across 191 countries, Airbnb is still considered as a newbie in Vietnam market. From 6,500 listings in 2016, Airbnb has grown to more than 16,000 listings as of spring 2018 and become the major player of this segment. Nielsen Vietnam noted that 76% of Vietnamese like using “shared products and services”, compared to 66% globally, and this has created a positive image for the homesharing phenomena. This report draws the portrait of homesharing in Vietnam through Airbnb platform, in which the context of this phenomena, profiles of hosts and guests involving in this peer-to-peer business are highlighted.

This Report is published in Vietnamese only.

What’ll you learn from this Report

1. The definition of homesharing as a part of the sharing economy
2. A brief picture of Airbnb development over the last decade
3. A distribution map of homesharing popularity across Vietnam
4. A description of Airbnb community in Vietnam through genuine figures
5. Profile of Airbnb hosts in Vietnam
6. Profile guests using Airbnb as an alternative for traditional forms of accommodation

Insight Snapshot Vietnamese Travel Behaviors – Summer 2021

Report Overview

Vietnam Tourism Trends 2021 report is published by The Outbox Company – a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

Insight Snapshot “Vietnamese Travel Behaviors – Summer 2021” will help readers to:

1. Understand travelers’ behaviors at each time: before, during, and after traveling.
2. Find out the decisive factors of traveling which divided by each Gens (X, Y, Z).
3. Capture key findings exported from each group of researched factors.

Language: English

What you will get from this Insight Snapshot

1. Vietnamese Travel Behaviors
2. The behavior of package tour travelers
3. The behavior of independent travelers

Korean Destination Image In Vietnamese Visitors’ Perception Report

Report Overview

The report “Korean destination image in Vietnamese visitors’ perception” is published by The Outbox Company, an independent research &consulting firm specialized in tourism and hospitality in Vietnam.

The report provides an overview, along with analysis of the characteristics and factors that built the destination image in visitor perception. This image influences tourist behavior, the decision to choose a destination and satisfaction through traveling. Therefore, understanding visitors’ perception of a destination is essential to forecast tourism demand as well as its impact on that destination, and helps managers have a more effective plan of building a positive image and effective marketing strategies.

In addition, to illustrate tourist perceptions of a destination, the report also explores factors that make up the perception of Vietnamese tourists about the image of Korean, a destination many Vietnamese like.

Language: English

What you will learn from this report

1. Destination image and its impact on visitor behaviors and marketing activities.
2. Image of Korean destination in Vietnamese visitors’ perception.

Mobile Device Usage Habit Of Vietnamese Millennials Travelers On Their Travels

Report Overview

“Research on mobile device usage habits of Vietnamese Millennials travelers on their travels” report is conducted by The Outbox Company – an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam.

This report is undertaken with the aim of analyzing and describing mobile phone usage behaviors of Vietnamese millennials generation when traveling.

Moreover, the topic A Journey of Me from the research of Amadeus (2017) with the important impacts on converting the tourism industry to gain more profound insight into travelers at each touch-point in their journey is also an inspiration for us to conduct analyses in the report.

Language: English

What you will learn from this report

In 2019, Vietnamese Millennials (from 26-35 years old) accounted for 25.5% of the entire population. Millennials are inducing an enormous change to the tourism industry. To understand exactly how Millennials are doing this, Destination marketing organizations (DMOs), as well as travel service providers, truly have to grasp this tourist group’s characteristics and psychology by considering the events which influence them, their values and their consumption choices for service products which are not related to the tourism industry. Besides sharing certain characteristics, Millennials from different areas of the world have different behaviors and favorite experiences and Vietnamese Millennials are no exception. Economic, social and cultural characteristics have made differences in their behaviors and experiences when it comes to work and also travel.

The journey to grasping mobile device usage habits of ‘ME’ – Vietnamese millennial travelers comprises:

1. Understanding ‘ME’ (chief characteristics of Vietnamese millennial travelers)
2. Inspiring ‘ME’ (how Vietnamese Millennials seek inspiration and information on their travels)
3. Connecting ‘ME’ (how Vietnamese millennial travelers get their mobile devices connected)
4. Caring for ‘ME’ (what Vietnamese millennial travelers use mobile devices for on their travels)

SEA Destination Brand Navigate 2024

Report Overview

Did you know that the number of Asian travelers (excluding China) to Southeast Asia accounted for approximately 40% of the total international arrivals to the region in 2023?

With intra-regional travel on the rise and the Asian travel market booming, travelers increasingly choose destinations based on their perception of destination information, images, and brands. This calls for a new approach to marketing and promotion, focusing on capturing destination brands and images effectively.

This in-depth report “How Southeast Asia Destinations are Perceived by Asian Travelers” provides key data and metrics for understanding the perceptions of Southeast Asian destinations from travelers within the region.

Language: English

Solo Travel: Rising Trend Among Vietnamese Travelers

Report Overview

First mentioned in 2009, solo travel has become one of the most popular travel trends worldwide in the past recent years. From January 2015 to December 2017, the number of people searching for “solo travel” on Google increased by 40%. So, how does this trend affect Vietnamese travelers? How big is the market for solo travelers? And in the future, will traveling alone become a prominent trend in Vietnam?

With the aim of understanding and assessing the phenomenon of solo travel trend of Vietnamese travelers, Outbox Consulting – a pioneer company in consulting and researching on destination management in Vietnam cooperated with Traveloka – a leading online travel platform to release research report on “Solo Travel: Rising trend among Vietnamese travelers”. The research involved both qualitative studies targeted travel and tourism service providers and quantitative studies developed by The Outbox Company in conjunction with Traveloka to distribute the online questionnaire link to more than 1,000 Vietnamese people who have traveled in the last 12 months. Accordingly, Outbox had analyzed and brought out a deeper perception of Vietnamese travelers towards this trend and the potential of this type of tourism among local travelers.

Language: English

What you will learn from this Report

1. Solo Travel Trend
2. What Vietnamese think about traveling solo?

Stage of “Going Green” movement among hotels in Vietnam

Report Overview

Stage of Going Green Movement among Hotels in Vietnam research report is conducted by The Outbox Company – an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam, and Informa Markets (Vietnam) – the world’s leading exhibitions organizer.

“Going green” has been a global trend for several years to help protect the environment and sustain its natural resources for current and future generations. It is also quickly becoming an imperative priority for lodging leaders and hotel business around the world. However, ‘Going green’ topic in Vietnam lodging sector has still been overlooked in both academics and practical implications.

Therefore, we decided to carry out this research with the desire to support hotels & resorts in Vietnam to have an overview of this trend in the new era and see potential approaches to apply green initiatives in their properties. The report results are given from in-depth interviews with several General Managers of 3-5 stars hotels including local independent hotel, domestic and international chains at 3 big cities in Vietnam (Ho Chi Minh City, Hanoi and Danang).

Language: English

What you will learn from this report

1. “Going Green” perception of General Managers
2. Current Green Practices of Hotels in Vietnam
3. Changing in global green practices
4. Opportunities and challenges

Vietnam Outbound Travel 2022

9,500,000 

Report Overview

The COVID-19 pandemic brings Vietnam outbound travel to a standstill. As this unpreceded situation happened, it not only severely hit the tourism industry, but also caused a sudden shock in the traveler’s community. The recovery in outbound tourism follows a weak 2020 and 2021, where lower traveler confidence and strict COVID-19 measures saw numbers shrink to a fraction of what they were in 2019. However, with restrictions now eased, and confidence returning, projections for 2022 and beyond are much brighter.

Vietnam Outbound Travel Insight Report investigates pre-trip travel preferences, planning behavior, spending behavior, and especially overseas travel behaviors of Vietnamese tourists post-COVID-19. With those data and insights from the report, Outbox aims to explore some of the latest changes in overseas travel behaviors of Vietnamese tourists post-COVID-19 by the recent survey conducted among 900 samples of adults with average age distribution from 18 – 55 who traveled overseas in the last nine months.

From there, travel businesses and tourist destinations can have the basis and understanding of the Vietnamese Outbound Traveller behavior when resuming tourism activities in 2023, and preparing, making smarter decisions for the upcoming summer tourist season to grow your business.

What you will learn from this report
Vietnam Outbound Travel Insight Report has 4 main groups:
1. Unprecedented Pent-Up Demand Drives Outbound travel recovering faster than forecast
2. How Vietnamese Travelers reconnected with Outbound Travel
3. Where did the Vietnamese Outbound Travel before and after Covid
4. What will the Post-COVID Vietnamese Outbound Travel look like

Vietnam Outbound Travel Trend 2019 Report

Report Overview

Recently, travel has become an essential demand for Vietnamese people, especially outbound travel. According to Asean.travel statistics, there were 8.6 million outbound trips from Vietnam in 2018. This growth is evaluated as a result of many socio-economic factors impacted, especially the emergence and rapid growth of the middle class (MAC – those with incomes of VND 15million per month or more). Besides, nearly 60% of Vietnam’s population under the age of 35 with better education and income than previous generations is also one of the factors for this development.

With rapid growth, the Outbound Vietnam market is considered as a potential rival to develop into a large tourism market in Southeast Asia and forecasted to surpass Thailand in the next decade.

Vietnam Outbound Travel Trend Report 2019 will clearly portray a picture of Vietnamese travelers while traveling abroad and introduce interesting perspectives to travel suppliers in the Outbound travel segment in Vietnam.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Overview of Vietnam Outbound Travel Trend
2. How do Vietnamese people choose a travel destination?
3. What do Vietnamese people do when traveling abroad?
4. Vietnamese people expenditure trend when traveling abroad

Vietnam Outbound Trends – Summer 2024

Report Overview

Did you know that Vietnam’s Outbound Travel Sentiment Score™ is 124.9, equivalent to the average for the Asian travel market and ranking third in Southeast Asia? While this indicates a fairly positive level of enthusiasm, it is also important to note the significant changes in the behavior of Vietnamese tourists, such as travel readiness, destination choice trends, and the impact of the economy on how Vietnamese travelers plan their travel spending.

The “Vietnam Outbound Trends – Summer 2024” report provides a comprehensive and in-depth analysis of the Vietnamese outbound tourism market landscape for summer 2024, highlighting notable trends in travel behaviors and key travel demographic characteristics of the market.

Language: English

What you will learn from this report?

1. Travel Outlook
2. Travel Behaviors
3. Demographic Trends

Vietnam Tourism Destination Post Covid-19 Recovery Plan

Report Overview

Covid-19 is a global crisis of the world tourism industry, no country or destination is not affected by this pandemic. In some ways, Covid-19 almost brings the tourism industry of the countries, destinations around the world back to the starting line, the gaps in the speed of development or industry development levels have become less significant. In this context, destinations that prepare themselves for a more accurate and effective strategy or solution will have many opportunities to rise up in the context of a competition that is expected to be “fierce” between the tourism industry of the countries or even among the localities in the goal of becoming the next destination of tourists.

It can be said that the role of destination management agencies (DMOs) in Vietnam has never been as important as it is now. The directions, strategies or solutions given by the DMOs will not only determine the resilience of the destination market, but will also be crucial for tourism businesses in recovering business activities.

The Vietnam Tourism Destination Post Covid-19 Recovery Plan is implemented with the desire to support local destination management organizations in Vietnam during the recovery of the tourism industry. We hope that the studies and recommendations proposed in the report will be useful for the destination management board in building appropriate and effective solutions for their areas. From that, we can together bring tourism activities back into normal orbit as soon as possible.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Existing issues that are likely to impact the resilience of the tourism destinations in Vietnam after the pandemic.
2. Practical actions that Vietnamese tourism has taken during the pandemic.
3. The changes in the tourism market after Covid-19.
4. Solutions & recovery plan for tourism destinations in Vietnam.

Vietnam Tourism Outlook 2023

Report Overview

The pandemic crisis has paralyzed the tourism of many countries in the world during the period 2020 – 2021, so many countries in the world, including Vietnam, are not only expecting a positive recovery in 2022. After two long years of the pandemic and the first year of the recovery process, the response of the government in general and businesses in particular shows that the market and authorities are learning to deal with the pandemic and adapt to the ‘new’ normal. As a result, domestic and international tourism in Vietnam experienced a significant recovery in 2022 from the historic low recorded in 2021. 

The Vietnam Tourism Outlook Report summarizes the big picture of Vietnam’s domestic and foreign tourism in 2022, A YEAR OF AN EXCITING BUT CAUTIOUS TOURISM RESTART. With the data and insights from the report, Outbox aims to find some important insights to help businesses have more pieces in the journey of understanding customer insights.  

According to research data from the Vietnam Tourism Outlook Report, travel agencies and tourism destinations gain a panoramic view and a better understanding of tourists’ behavior to create new experiences – an extraordinary experience for products and services provided to tourists. And above all, timely prepare better plans, and make appropriate decisions to develop business for business in the bustling summer tourism period of 2023. 

Language: English

What you will learn from this report

  1. The lookback – Overview of Vietnam’s tourism industry 2022 
  2. Travel trends for 2023
  3. Market recovery prediction 2023
Vietnam Travel Landscape 2024

Vietnam Travel Landscape 2024

Report Overview

In 2023, Vietnam’s tourism showcased a compelling narrative of triumphs and challenges. Exceeding its initial target of 8 million foreign visitors, the country welcomed over 12.59 million tourists, highlighting a commendable recovery despite trailing regional peers. The global economy’s uncertainties impact travel spending to some extent, yet the tourism industry is resilient, witnessing a worldwide resurgence. While regions beyond Asia have fully recovered, Asia, including Vietnam, faces mixed recovery speeds, notably in air connectivity.

Southeast Asian countries like Singapore, Indonesia, and Vietnam lead the tourism resurgence. China’s slower economic recovery affects outbound travel, urging Southeast Asian nations to explore new markets. Vietnam’s international source markets display a diverse mix, primarily from East Asia. In 2024, cultivating existing markets, especially South Korea, Thailand, and Taiwan, is crucial. India emerges as an opportunity, reflecting a potential shift in the long-term tourism landscape.

Explore more interesting insights into Vietnam’s dynamic landscape of travel and tourism – “VIETNAM TRAVEL LANDSCAPE 2024”, offering a detailed analysis of the current state and future prospects of Vietnam’s tourism industry.

Language: English
What can be found in this report?

  1. Vietnam Tourism’s Achievements and Challenges in 2023
  2. Travel Landscape 2024

Vietnam Travel Trends 2020 Report

Report Overview

In 2019, the tourism industry witnessed many changes along with various new trends. Accordingly, the year 2020 will continue marking some significant changes in the industry affecting by the technology innovation, as well as the higher responsibility and strong connection among travelers, destination and local people.

If 2019’s travel activities were dominated by the dream destination and vacation images on Instagram, 2020 will witness the rise of slow travel, as a way to regain energy after the daily working life. The influx of tourists is expected to shift from traditional, crowded destinations to new, lesser-known destinations. In addition, travelers tend to invest more in experiences where they can learn and discover themselves while showing respect for the environment and the local community.

It is undeniable that the movement of tourists will continue to grow in the new decade and so do the tourism industry. However, one thing is for sure, tourism, like we used to know, will not be the same. The tourism changes and trends in 2020 will come in many different forms and aspects – all driven by the needs of consumers. The Vietnam Tourism Trends 2020 report summarized some of the most important and relevant tourism trends in Vietnam that we believed had an impact on tourism in the new decade.

We hope that this report will help the destination management organizations and travel businesses getting a more comprehensive and in-depth look at the tourism market in 2020, to catch the trend to grow and prepare for the next decade as well.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Travel Trends
2. Booking Trends
3. Travel Technology Trends
4. Destination Trends