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Listen to Understand Your Travelers

Visitor listening is collecting their opinions about a business, product, or service. Not only recording travelers’ feedback, businesses/destinations also need to deeply understand visitors by tracking, observing, and summarizing all information received by listening to them. This helps businesses/destinations measure customer satisfaction, improve their products, their loyalty and desire to return. Currently, tourist psychology and…

The Key to Success: Flexibility in all strategies

Facing many uncertainties and changes, especially in the tourism industry, applying only one strategy and hoping that will be the business guidance throughout the year is no longer suitable and can lead to serious mistakes. Instead, scenario forecasting will be an important strategy for destination management organizations (DMOs) and stakeholders. This is extremely important during…

SEA tourism performance in Mar 2023: The growth rate of inbound visitors increases considerably, except for Vietnam

Data from National Tourism Departments in South East Asia in March 2023 showed better signals over the previous two months. In general, there was an increase in inbound tourists compared to January and February, except for a slight decrease in Vietnam (Cambodia hasn’t updated). The growth rate of international visitors of the whole region in…