The brand funnel framework serves as a roadmap for brands to connect with consumers at different touchpoints. It typically includes stages such as awareness, familiarity, consideration, usage and advocacy. As consumers move through these stages, their relationship with a brand deepens. Hospitality industry is not an exception when the brand funnel model is used to…
Asia hotel market is witnessing a robust revival, with expectations to return to pre-pandemic levels in 2024. Based on “Asia Hotel Brand Blueprint 2023” released by Outbox and Vero, CBRE exposes positive trends in tourism arrivals and hotel performance, driven by domestic travel demand. 1/ Travel Resurgence Factors Asia leads in travel resurgence, propelled by…
In a significant boost for Malaysia’s tourism sector, this nation has recorded a remarkable 26 million tourist arrivals from January 1 to November 15, 2023, according to the latest statistics from the Immigration Department. The data reveals that Singaporeans took the lead, contributing 12,645,364 tourists, followed by Indonesia (3,166,295), Thailand (2,073,162), China (1,407,471), Brunei (904,841),…
Introduction Large hotel groups and boutique brands are in a race to establish their presence in the ever-growing and competitive consumer market in Asia. To distinguish themselves, hotel brands must skillfully address emerging travel trends, meeting the increasing demand for self-planned trips, community involvement, and participation in sustainability efforts. Following a period of recovery from…
International tourism is steadily gaining momentum, while Southeast Asia (SEA) remains stable n in October 2023, with a minor 1.8% increase in international visitors from 6,193,292 to 6,305,273 (excluding Malaysia). Catch up more details about SEA tourism with the reading below! During the first 9 months of 2023, as per the recent updates from UNWTO,…
