Ut sem arcu, consequat quis lacinia id, ultrices in felis. Suspendisse potenti. Donec venenatis, eros scelerisque volutpat fringilla, mi diam varius ligula, in eleifend lectus est fermentum lorem.
The Outbox Company releases Most Loved Ranking chosen by Vietnamese travelers
HCMC, April 20, 2023 – The Outbox Company announced its Most Loved Ranking, the first-ever ranking of tourism brands based on the preference and awareness of Vietnamese travelers in Q1/2023. The ranking features top 5 from 6 categories including top domestic destinations, outbound destinations, airlines, online travel agents (OTAs), travel agents/tour operators (TAs/TOs), and most…
“Gearing up for growth” by increasing market research budgets
Marketing budgets in recent years have been glooming due to the effects of pandemics, high inflation or supply chain disruptions. However, the spending on market research shows a completely different picture with growth recorded. COVID-19 is the barrier but also the momentum While overall budget growth may have slowed, the market research budget performed well.…
Carbon footprint & sustainable tourism trends
Tourism development brings many benefits but causes many environmental impacts due to the carbon footprint left. Specifically, tourism accounts for about 8% of the world’s carbon emissions. According to a review by the University of Sydney and published in the journal Nature Climate Change, carbon emissions in tourism are predicted to reach 6.5 billion tons…
SEA tourism performance in Feb 2023: No significant growth recorded
Based on the statistics of the National Tourism Departments in South East Asia in January, the tourism industry of countries in the region has not yet returned to pre-pandemic levels. However, they have recorded positive signals. The most obvious is that the tourism recovery rate was all above 50% compared to 2019. In February 2023,…
Vietnam’s inbound market in Q1 2023: North East Asian market takes its throne back
International tourism in Vietnam in the first quarter of 2023 showed signs of improvement. The number of foreign tourists to Vietnam in Q1 reached approximately 2.7 million arrivals, equal to nearly 80% of 2022 (3.4 million arrivals) thanks to the common recovery of the international tourism market, and China’s return. There is a change in…
How much does market research cost?
Research is an important activity that leads to operation and product improvements, planning as well as market expansion for the business. In recent years, investment in market research has increased significantly in large enterprises in many industries, including tourism, when they realize the benefits of this activity. Why is market research important? Market research helps…