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Optimizing costs for operations, especially for market research, is always one of the top concerns in businesses. Finding a way to balance between efficient spending and receiving quality work is not a simple task. Businesses need to have insights into the types and phases of market research, factors affecting cost, and choose reliable travel market…
HCMC, April 20, 2023 – The Outbox Company announced its Most Loved Ranking, the first-ever ranking of tourism brands based on the preference and awareness of Vietnamese travelers in Q1/2023. The ranking features top 5 from 6 categories including top domestic destinations, outbound destinations, airlines, online travel agents (OTAs), travel agents/tour operators (TAs/TOs), and most…
Marketing budgets in recent years have been glooming due to the effects of pandemics, high inflation or supply chain disruptions. However, the spending on market research shows a completely different picture with growth recorded. COVID-19 is the barrier but also the momentum While overall budget growth may have slowed, the market research budget performed well.…
Tourism development brings many benefits but causes many environmental impacts due to the carbon footprint left. Specifically, tourism accounts for about 8% of the world’s carbon emissions. According to a review by the University of Sydney and published in the journal Nature Climate Change, carbon emissions in tourism are predicted to reach 6.5 billion tons…
Based on the statistics of the National Tourism Departments in South East Asia in January, the tourism industry of countries in the region has not yet returned to pre-pandemic levels. However, they have recorded positive signals. The most obvious is that the tourism recovery rate was all above 50% compared to 2019. In February 2023,…
