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SINGAPORE – Exploration of Vietnam’s Business Outbound Market
Singapore Tourism Board Exploration of Vietnam’s Business Outbound Market Year: 2021 ChallengeVietnam was considered one of the largest and fastest growing outbound markets in the region. In an effort to attract the Vietnamese tourist market after COVID-19, Singapore aimed to promote the market segment of Vietnam’s MICE Tourism. Different from the leisure segments, the customer…
TAIWAN – Exploring Taiwan destination image among Vietnamese travelers
Taiwan Tourism Bureau TAIWAN – Exploring Taiwan destination image among Vietnamese travelers Year: 2020 ChallengeThe number of Vietnamese travelers to Taiwan tripled from 146,000 visitors in 2015 to 490,000 visitors in 2019. Statistical data also shows that Taiwan is one of the top destinations of the Vietnamese tourism market. Along with the growth in the…
TAIWAN – Unlocking Vietnamese outbound customer profile
Taiwan Tourism Bureau TAIWAN – Unlocking Vietnamese outbound customer profile Year: 2020 ChallengeVietnam is considered a potential outbound market and has the leading growth rate in the region. In an effort to become the choice of Vietnamese tourists, the destinations, including Taiwan, have deployed various communication solutions and products to meet the needs of the…