Research is an important activity that leads to operation and product improvements, planning as well as market expansion for the business. In recent years, investment in market research has increased significantly in large enterprises in many industries, including tourism, when they realize the benefits of this activity. Why is market research important? Market research helps…
The first quarter of 2023 is coming to an end. Up till now, the good signs of the inbound tourist market are not really clear. Thus, the domestic market will continue to play a key role in Vietnam tourism this year. The inbound tourist market still gloomy Chinese tourists not yet come back a lot…
The tourism market is constantly changing. Therefore, to capture customer needs and develop a strategy, businesses need to find a new approach. One of the best ways is to track and understand their behavior. With three modules including 17 indicators from the Vietnam Travel Market Tracker (VTMT) solution, businesses can clearly see the picture of…
Travel market research company The Outbox Company unveils “Korean – Japanese – Taiwanese outbound travel behavior” Outbox Capture. It provides data and information on behaviors and psychology of Korean, Japanese and Taiwanese outbound tourists in the coming time. Introduction South Korea, Japan and Taiwan are three of the markets with a large and continuously increasing…
After rebranding, in addition to continuing to release market research reports, The Outbox Company develops a series of multi-dimensional research solutions for the travel and hospitality industry. Our latest solution, Vietnam Travel Market Tracker, is the only specialized travel market tracking solution that provides insights directly from Vietnamese travelers on the domestic and outbound sectors.…
China announced the list of 20 countries that Chinese travel agents could organize group tours, and the bad news is that Vietnam is not included. Without the pre-pandemic largest outbound market, what should we do? To reach the target of 8 million foreign tourists, which alternative markets will we redirect? Context Chinese tourists rarely come…
Definition Demography is the statistical study regarding the characteristics of a population. Demographic analysis examines and measures the dimensions such as age, gender, race, religion, education level, income level, and more. They are known as identifier variables, i.e. data values that determine the identity of an object. Demographics analysis can cover whole societies or groups.…
Besides South Korea, two other Northeast Asian markets including Japan and Taiwan are also often in the top countries with the most visitors to Vietnam. From 2015 to 2019, tourists from these two nations to Vietnam constantly increased. Moreover, with a high level of consumption for outbound travel, Japanese and Taiwanese tourists make promising markets…
In business, it is very important to grasp and respond to significant changes in the market and consumers in a timely manner. A visible example is during and after the COVID-19 pandemic, under travel restrictions, online services and delivery boom. In addition, people become more aware and concerned about their health. Their purchasing habits, behaviors,…
