HSG – Measure the perception level of the target travelers about the idea of a tourist resort investment project Year: 2022 ChallengeHSG invested in a complex tourist area project with a different product model in a famous tourist destination. However, this place had some limitations in terms of accessibility and strong existing competitors. HSG needed…
Singapore Tourism Board (STB) SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel Year: 2022 ChallengeThanks to the outstanding development of the economy in recent years, the demand for Vietnam’s incentive tourism market has grown significantly. Incentive travelers are also an important market that the Singapore Tourism Board desires to move to a…
Vinh Nha Trang KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group Year: 2020 ChallengeKhanh Hoa was one of the most attractive destinations in Vietnam in the period 2015-2019 with the growth rate of accommodation gradually increasing over the years from 611 hotels and…
Vietnam’s tourism aims to welcome 110 million tourists (8 million foreign arrivals and 102 million domestic tourists) in 2023. This is seen as a challenging goal. Last year is considered the year of record growth of Vietnam’s domestic tourism with 101.3 million tourists. This number nearly doubles the set target of 60 million visitors and…
The year 2022 marks a strong revival of the tourism industry after being walloped by the two-year pandemic. According to previous assertions from The Outbox Company, the outbound tourism market of Vietnamese tourists has not decreased. It has been pent up and temporarily “frozen” due to external factors such as travel regulations, health risks, pandemic…
