New roles for market research

From the most primitive tools, people have improved their research methods to help them easier to understand the market and customers over time. As a result, they can develop their products/services and improve their business efficiency and competitiveness. Today, market researchers have a tool kit including desk research, telephone interviews, face-to-face interviews, self-completion questionnaires, focus…

Availability of safety information is the new sensitivity for Vietnam outbound travelers post COVID-19

Vietnamese tourists consider the availability of information about the safety of the destination as one of the major factors influencing their choice of a destination. This is one of the new travel sensitivities due to the impact of the pandemic, mentioned in Outbox Insight’s newly released report “How Vietnamese travelers are reconnecting with outbound travel”.…