The year 2025 marked a definitive turning point for Vietnam’s tourism industry, signaling the formal conclusion of the post-pandemic recovery phase and the beginning of a complex transition toward long-term resilience. While headline figures suggest a sector in full bloom, a deeper Vietnam tourism industry analysis reveals structural constraints that must be addressed to ensure…
Ho Chi Minh City, March 3, 2026 – The Outbox Company, a leading Asia-based market research and data analytics firm specializing in tourism and hospitality, officially announces the release of its latest report, Vietnam Travel Landscape 2026: From Recovery to Resilience. Drawing on in-depth analyses of both domestic and international markets, alongside proprietary datasets and…
Tet is the most important event in Vietnam’s cultural calendar, triggering the country’s largest annual surge in mobility and consumer spending. Travel demand during this period is highly concentrated, with elevated airfares, compressed booking windows, and intensified competition across airlines, tour operators, and accommodation providers. Against this peak-season backdrop, Vietnamese international travel demand is expanding.…
As 2025 comes to a close, we take a moment to reflect on a year shaped by collaboration, learning, and progress. For The Outbox Company, this year was not about moving faster—but about moving more thoughtfully. Across projects, partnerships, and platforms, our focus remained consistent: helping destinations and businesses better understand their markets and make…
Ho Chi Minh City (HCMC) has entered a defining moment in its tourism trajectory. As Vietnam’s largest metropolis and a fast-rising regional hub, the city has set ambitious goals for 2025 — welcoming 10 million international visitors and expanding its tourism economy through diversified products, new spatial development, and an increasingly global brand. To reach…
The first wave of the Ho Chi Minh City Global Traveler Barometer (HCMC GTB 2025) delivers fresh, data-driven insights into international travel demand, visitor behavior and destination perception. This free infographic provides a high-level overview of what the data reveals — from global travel sentiment to Ho Chi Minh City’s positioning among top destinations. What…
Big data in travel and tourism has moved from being a trend to becoming an operational necessity. Businesses and destinations are handling a travel landscape that changes faster than traditional planning cycles. Traveler behavior fluctuates across borders. Demand is highly sensitive to economic shifts, visa policies, and airline capacity. Competitors adjust prices constantly. Market changes…
Tourism has always been shaped by human behavior, but never at the speed and complexity we see today. A single viral video can transform an unknown location into a global hotspot. A government policy change can redirect international arrivals overnight. In this environment, the pace of change now outstrips the capabilities of traditional planning tools.…
For decades, destinations have been assessed by numbers. Visitor arrivals, length of stay, or hotel occupancy are often the default measures of performance. While such statistics are necessary for benchmarking growth, they rarely tell the full story. Numbers can show how many travelers came, but they cannot explain why they came, what they felt, or…
The Ho Chi Minh City Tourism Promotion Center (HTPC), under the Department of Tourism, in strategic partnership with The Outbox Company, proudly announces the launch of the HCMC Global Traveler Barometer (HCMC GTB). This groundbreaking initiative applies advanced travel market data technology to forecast and monitor key international visitor markets for Vietnam. It marks a…