Facing many uncertainties and changes, especially in the tourism industry, applying only one strategy and hoping that will be the business guidance throughout the year is no longer suitable and can lead to serious mistakes. Instead, scenario forecasting will be an important strategy for destination management organizations (DMOs) and stakeholders. This is extremely important during…
Data from National Tourism Departments in South East Asia in March 2023 showed better signals over the previous two months. In general, there was an increase in inbound tourists compared to January and February, except for a slight decrease in Vietnam (Cambodia hasn’t updated). The growth rate of international visitors of the whole region in…
Along with the development of the tourism industry, the international big hotel brands have been constantly expanding their portfolio in many destinations. Even during the pandemic, “giants” in the industry still launched or planned to open many new hotels and resorts. For instance, Hyatt opened its first Hyatt Centric hotel in Australia at the end…
In such a short time, from the end of 2022 to the first quarter of 2023, Vietnamese tourists’ preferences for choosing domestic destinations have changed a lot. According to surveys on Vietnamese travelers, The Outbox Company saw changes in their travel trends and behaviors. Recently, Outbox has released the first-ever ranking of the travel brands…
Optimizing costs for operations, especially for market research, is always one of the top concerns in businesses. Finding a way to balance between efficient spending and receiving quality work is not a simple task. Businesses need to have insights into the types and phases of market research, factors affecting cost, and choose reliable travel market…
HCMC, April 20, 2023 – The Outbox Company announced its Most Loved Ranking, the first-ever ranking of tourism brands based on the preference and awareness of Vietnamese travelers in Q1/2023. The ranking features top 5 from 6 categories including top domestic destinations, outbound destinations, airlines, online travel agents (OTAs), travel agents/tour operators (TAs/TOs), and most…
Marketing budgets in recent years have been glooming due to the effects of pandemics, high inflation or supply chain disruptions. However, the spending on market research shows a completely different picture with growth recorded. COVID-19 is the barrier but also the momentum While overall budget growth may have slowed, the market research budget performed well.…
Tourism development brings many benefits but causes many environmental impacts due to the carbon footprint left. Specifically, tourism accounts for about 8% of the world’s carbon emissions. According to a review by the University of Sydney and published in the journal Nature Climate Change, carbon emissions in tourism are predicted to reach 6.5 billion tons…
Based on the statistics of the National Tourism Departments in South East Asia in January, the tourism industry of countries in the region has not yet returned to pre-pandemic levels. However, they have recorded positive signals. The most obvious is that the tourism recovery rate was all above 50% compared to 2019. In February 2023,…
International tourism in Vietnam in the first quarter of 2023 showed signs of improvement. The number of foreign tourists to Vietnam in Q1 reached approximately 2.7 million arrivals, equal to nearly 80% of 2022 (3.4 million arrivals) thanks to the common recovery of the international tourism market, and China’s return. There is a change in…